Authentic Brands news and archive

Reebok expands into wellness with nutritional supplements

Global sportswear brand Reebok is making moves in the wellness space with a new partnership with Generation Joy to launch a line of sports nutrition and performance supplements. The Reebok-branded supplements have been designed to cater to a “broad audience, from committed gym-goers to the wellness-obsessed and weekend warriors,” explains the...

Fashion

Authentic Brands Group launches ‘Take Action’ campaign

Authentic Brands Group, the brand development, marketing, entertainment and digital platform, has teamed up with international advocacy organisation Global Citizen to launch a collaborative ‘Take Action’ brand mark campaign. The initiative aims to encourage customers to use their purchasing power to drive change toward “the most urgent issues...

Fashion

Authentic Brands announces partnership with Noize Jeans

Authentic Brands Group, a global brand development, marketing and entertainment platform, has announced a long-term partnership with Noize Jeans, a leading manufacturer of sustainable denim, for Jones New York. In a statement, Authentic said that Noize Jeans will design, produce and distribute men's bottoms, jackets and denim for Jones New York,...

Business

Authentic Brands names Versa Group as Geoffrey Beene licensee

Authentic Brands Group, a global brand development, marketing and entertainment platform, has announced that Versa Group, a leading manufacturer of men’s apparel, will produce and distribute men's dress shirts for Geoffrey Beene. In a statement, Authentic said the products will be available at a wide range of department stores, speciality...

Business

JD Sports and Authentic Brands in talks over joint bid for Topshop

JD Sports and Authentic Brands could reportedly team up to acquire Topshop, the flagship brand of the collapsed Arcadia Group. UK sportswear retailer JD Sports and Authentic Brands, the US owner of Forever 21 and iconic department store chain Barneys, are in the early stages of talks over a joint bid for Topshop, Sky News reports. It comes just...

BusinessFeatured

The latest on Forever 21: it accepts 81 million offer from commercial real estate-led investors

New York – Forever 21 is reported to have taken an 81 million dollars from a group of buyers led by commercial real estate developers including Simon Property Group and Brookfield Property Partners. "Once approved the agreement will allow Forever 21 to come out of bankruptcy, keeping its headquarters, stores and E-commerce operations open,...