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Authentic Brands Group news and archive

Retail

Forever 21 plots fourth re-entry into China, plans physical stores

Forever 21, a fast fashion retailer that filed for bankruptcy in the US, is making its fourth attempt at entering the Chinese market. Parent company Authentic Brands Group has reportedly partnered with local operator Chengdi to roll the brand out in the region. The news was shared at a press day and reported on by multiple news platforms,...

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Business

Authentic Brands Group to acquire intellectual property rights of Guess

The US fashion and media group Authentic Brands Group LLC has acquired another prominent fashion brand. On Wednesday, the company announced it had signed a binding agreement to assume control of Guess’s intellectual property rights. The acquisition is "another important milestone" for Authentic, the group stated. With global annual brand...

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