Authentic Brands Group news and archive

Forever 21 names new US partners to drive growth and wholesale expansion

Authentic Brands Group (Authentic), the global brand development and licensing platform, has announced a new partner network for Forever 21 in the US, as it looks to transform the fashion retailer into a digital-first, consumer-led brand. The new strategic partnership network aims to usher in a “new chapter” for Forever 21 by driving digital...

Retail

Forever 21 plots fourth re-entry into China, plans physical stores

Forever 21, a fast fashion retailer that filed for bankruptcy in the US, is making its fourth attempt at entering the Chinese market. Parent company Authentic Brands Group has reportedly partnered with local operator Chengdi to roll the brand out in the region. The news was shared at a press day and reported on by multiple news platforms,...

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Authentic Brands Group to acquire intellectual property rights of Guess

The US fashion and media group Authentic Brands Group LLC has acquired another prominent fashion brand. On Wednesday, the company announced it had signed a binding agreement to assume control of Guess’s intellectual property rights. The acquisition is "another important milestone" for Authentic, the group stated. With global annual brand...

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Business

ABG refutes claims of selling Reebok to Anta Sports

Authentic Brands Group (ABG) has dismissed rumours of a potential sale of its Reebok brand to the Chinese company Anta Sports. According to an internal memo obtained by Footwear News, ABG has no intentions of divesting the brand. The memo states, “Authentic has no plans to divest Reebok - not now, not ever,” and affirms the company's commitment...

Retail

Ted Baker reportedly eyeing return to UK high streets

Following its descent into administration in 2024, British retailer Ted Baker is reportedly set to return to UK high streets next year. After relaunching its website in the region back in November, the brand is now said to be eyeing a store opening in London, planned for early 2026, according to The Sun. The media outlet said no further details...

Fashion |In Pictures

Hunter launches Western-inspired collaboration with Represent

British heritage footwear brand Hunter, which is part of the Authentic Brands Group portfolio, has unveiled a Western-inspired streetwear collaboration with British luxury brand Represent. The collaboration blends British heritage with Americana influences, exploring Western iconography and the cowboy boot, reimagined onto Hunter’s iconic...

Fashion |Beauty

Juicy Couture to expand beauty offerings in the US and Canada

Fashion and lifestyle brand Juicy Couture, part of the Authentic Brands Group portfolio, is expanding its footprint in beauty with a new line of cruelty-free hair, bath, nail and cosmetic products through a licensing partnership with Centric Brands. The new partnership will see Centric’s beauty division design, manufacture and distribute the...

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Business

Authentic to reintroduce Sperry in the UK and Ireland

American brand development and licensing platform Authentic Brands Group (Authentic) is partnering with Gardiner Bros, Gloucestershire-based family-run distributor of global footwear and apparel brands, to reintroduce Sperry in the UK and Ireland. In a statement, Authentic said it has appointed Gardiner Bros as the official distributor for the...

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People

Authentic names former Amazon executive as new global head of marketplaces

New York-based Authentic Brands Group (Authentic), a brand development and licensing platform, has appointed former Amazon executive Tim Derner as global head, marketplaces to drive marketplace growth across Authentic’s portfolio of brands. Derner joins Authentic with over a decade of leadership experience at Amazon, where he most recently...

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Ted Baker renews licensing deal with KMI Brands

Ted Baker, part of the Authentic Brands Group portfolio, has renewed its global licensing agreement with KMI Brands for its beauty and fragrance offering. KMI Brands, the creator of beauty, fragrance and wellbeing products, has been partnering with Ted Baker for 27 years. The collaboration between the two launched with Ted Baker Skinwear in...

Fashion

Champion to produce officially licensed apparel for the NFL

Athleticwear brand Champion, part of the Authentic Brands Group portfolio, is expanding its sports legacy with a new licensing deal to produce officially licensed apparel for the National Football League (NFL), adding to its existing portfolio of league partnerships which include the National Hockey League (NHL), Minor League Baseball (MiLB) and...

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Authentic Brands expands partnership with Boardriders Japan

Authentic Brands Group has expanded its partnership with Boardriders Japan (BRJ) to include the Volcom and Spyder brands in the region. In a statement, the New York-based brand development and licensing company said the strategic agreement builds upon its existing partnership with BRJ, which oversees the regional business for Quiksilver,...