Authentic Brands Group news and archive

Kontoor strikes one billion dollar deal to sell Lee to Authentic Brands Group

US denim specialist Lee Jeans is set to change hands. Parent company Kontoor Brands has confirmed it has signed an agreement with Authentic Brands Group to sell the business for up to one billion dollars. The definitive deal, which has been approved by Kontoor’s board of directors, includes an initial transaction value of 750 million dollars and...

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Matt Maddox promoted to president and CEO of Authentic

US brand development and entertainment platform Authentic Brands Group (Authentic) has announced a significant evolution of its leadership structure as the company enters its next phase of corporate growth. Founder Jamie Salter has transitioned from chief executive officer to executive chairman. Matt Maddox has been promoted to the role of...

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Authentic partners with Mercado Libre to expand fashion brands in Mexico

Authentic Brands Group has announced a strategic partnership with Mercado Libre to expand its fashion and lifestyle brands across Mexico through the Latin American retailer’s online marketplace platform. The agreement will grow the presence of brands including Reebok, Champion, Aéropostale, Nine West, Nautica and Dockers in the Mexican market....

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Authentic Brands Group reportedly eyeing up Lee Jeans sale

Authentic Brands Group, the intellectual property company that owns brands from Reebok and Champion, to Guess, Forever 21, and Herve Leger, is reportedly in discussions with Kontoor Brands Inc. to purchase Lee Jeans. Sources at WWD reported that Authentic Brands Group has been in exclusive talks to purchase Lee Jeans, but noted that a deal still...

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Authentic Brands Group eyes IPO as sales outpace expectations

Jamie Salter, the chief executive of Authentic Brands Group, has said the company is planning to go public soon as it outpaces its five-year goal of achieving 100 billion dollars in sales. Speaking at the Reuters Momentum AI event, Salter said the target will be reached quicker if “we pull off the deals that we’re currently working on”, which...

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Reimaging brand ownership: How Authentic Brands powers heritage through digital experience

In the session 'Beyond Retail: The Operating System for Modern Brands' during the World Retail Congress 2026 on Berlin, Henry Stupp, president of EMEA and India at Authentic Brands Group, detailed a strategic blueprint for transforming heritage labels into modern, scalable platforms. Addressing a room of global retail leaders, Stupp argued that...

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Sperry continues relaunch with European distribution partnership

Footwear label Sperry is continuing its relaunch in Europe through a new partnership with Dubois, which has been appointed as the “regional engine” by the US brand’s parent company Authentic Brands Group. Following a “high-impact” return to the UK and Ireland markets, Sperry has now set its sights on mainland Europe, specifically the Benelux and...

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Vince navigates Saks Global disruption with retail expansion strategy

The US-based global retail platform Vince Holding Corp. has reported its financial results for the fourth quarter and fiscal year ended January 31, 2026, revealing a resilient performance despite significant headwinds from the reorganization of Saks Global. The company is now pivoting toward international flagship expansion and an enhanced...

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Business|Interview

How Prince plans to balance heritage and modern lifestyle in apparel expansion

Prince is making a decisive swing, moving beyond the racquet and into apparel as the convergence of sport and fashion opens up fresh commercial opportunities for heritage performance labels. The shift, overseen by the brand’s parent company Authentic Brands Group, reflects a broader evolution within racquet sports, where on-court credibility is...

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E-commerce revamp, denim push, global partners: The future of Dockers under Authentic

Just over a year ago, Dockers began a major ownership transition from Levi Strauss & Co. to Authentic Brands Group, ushering in a new era for the khaki-centric label. Even before the deal was finalised in March 2026, Authentic moved swiftly to deploy its signature business model, appointing distribution partners to oversee regional operations...

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Authentic reportedly eyeing Converse takeover amid Nike divestment speculation

US brand management giant Authentic Brands Group has reportedly expressed interest in acquiring Converse should Nike decide to divest the footwear label, according to a Bloomberg report. The media outlet stated that while no formal talks were currently underway, the interest from Authentic, the parent company of brands like Reebok and Champion,...

Fashion

Prince taps C-Life Group to expand apparel across North America

Racquet sports and lifestyle brand Prince has announced a partnership with wholesale apparel company C-Life Group to design, manufacture, and distribute Prince-branded apparel across the US and Canada as it looks to evolve into a comprehensive performance and lifestyle apparel brand. Prince, owned by global brand development and licensing...