Authentic Brands Group news and archive

Eddie Bauer shifts to digital-first strategy amidst retail operator bankruptcy filing

Iconic American outdoor brand Eddie Bauer has entered a transformative period characterized by a strategic bifurcation of its business model. While the brand’s intellectual property (IP) owner, Authentic Brands Group (Authentic), accelerates a high-performance digital and wholesale strategy, the company’s North American retail operator has filed...

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Authentic to expand Nautica in Brazil with Altomax

Authentic Brands Group (Authentic), the global brand development and licensing platform, has announced a strategic partnership with Altomax, a company specialising in premium underwear and socks, and owner of several well-known brands in the Brazilian market, to expand its Nautica brand in Brazil. Under the long-term agreement, Altomax will...

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Guess goes private as Authentic finalises majority takeover

Authentic Brands Group has finalised its acquisition of a majority stake in Guess, taking the American brand private after a deal with existing shareholders was approved. The 1.4 billion dollar transaction, initially announced in August last year, sees Authentic secure a 51 percent stake in Guess’ intellectual property. The brand’s existing...

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Eddie Bauer preps for growth as Authentic taps e-commerce and wholesale partner

The parent company of Eddie Bauer, Authentic Brands Group, is prepping the brand for global growth through the appointment of Outdoor 5, LLC (Oved). The licensing firm will oversee the brand’s e-commerce and wholesale operations, as well as its design and product development in the US and Canada. Catalyst Brands will retain responsibility for...

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Kevin Hart partners with Authentic for global brand expansion

Comedian and entrepreneur Kevin Hart has entered into a strategic partnership with Authentic Brands Group (Authentic) to co-own and scale his personal brand globally. Under the terms of the agreement announced Tuesday, Hart will become a shareholder in Authentic, a move that aligns him with fellow high-profile partners like David Beckham and...

Retail

Boardriders and Volcom to make Hawaii retail return under new partnerships

Boardriders is set to make its return to Hawaii through new partnerships under the group’s current parent company, Authentic Brands Group. The Levy Group has stepped up to reopen Volcom’s store in Haleiwa, while BR Japan will oversee the reopening of Boardriders’ Waikīkī location. Speaking on the plans, David Brooks, EVP of action and outdoor...

Business

Authentic Brands Group to accelerate TikTok Shop selling

Authentic Brands Group, the global brand development and licensing platform, which includes brands such as Reebok, Champion, Quiksilver, Juicy Couture and Forever 21, has tapped Pattern Group Inc. to accelerate its marketplace growth across TikTok Shop. Pattern Group accelerates brands on global e-commerce marketplaces, leveraging proprietary...

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Guess Q3: Revenue up, net earnings positive ahead of delisting

Guess, Inc. reported a strong third-quarter performance for the period ended November 1, 2025, posting higher revenue and a return to profitability even as it moves toward a proposed take-private transaction with Authentic Brands Group. Chief executive officer Carlos Alberini said the company delivered encouraging results, citing 7 percent...

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Authentic taps Orbico Group for Dockers European expansion

Dockers is set to embark on a European expansion under the eye of Orbico Group. The brand distribution firm has been tapped by Dockers’ parent company, Authentic Brands Group, to oversee a strategy designed to position the US brand for long-term growth. Through the agreement, Orbico will oversee the distribution, manufacturing and design across...

Fashion

Reebok signs long-term deal for eyewear in Brazil

Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform, which owns sportswear brand Reebok, has signed a licensing agreement with RobSol Indústria Óptica to design, manufacture, and distribute Reebok sunglasses, optical frames, eyewear accessories, and swim goggles throughout the region. The new...

Fashion |Beauty

Champion to launch fragrance line developed by Revlon

Athleticwear brand Champion, part of the Authentic Brands Group portfolio, has signed a global fragrance licensing deal with beauty company Revlon Consumer Products, as it looks to launch its first-ever signature fragrance collection. Champion’s inaugural fragrance line will debut in 2027 and will channel “Champion’s heritage and modern...

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Authentic reportedly eyeing a takeover of Missoni

Authentic Brands Group is said to be close to taking over Italian luxury brand Missoni. According to sources for WWD, exclusive negotiations remain ongoing, with a deal expected to close by the end of the year. Authentic, the parent company of Reebok and Champion, is believed to have become the leading bidder after its competitor, WHP Global,...