Authentic Brands Group news and archive

Reebok opens European HQ in London, names regional CEO

US sportswear giant Reebok has appointed a new chief executive officer for its European business upon opening a London-based headquarters dedicated to the region. Marc Le Roux has been named CEO of Reebok Europe, a role he will take over from Steve Robaire, who had been serving in an interim capacity. Le Roux’s experience in the industry...

People

Authentic Brands Group taps L’Oréal veteran to helm Mexico team

US fashion conglomerate Authentic Brands Group has named Victor Alvarino as its new senior vice president, head of Mexico. The executive confirmed his appointment via LinkedIn. Alvarino has already been with Authentic since September last year, having initially served as director of Mexico while also holding the title of senior vice president....

Fashion |In Pictures

Ted Baker launching activewear in November

British brand Ted Baker, part of the Authentic Brands Group portfolio, is launching into activewear, as it continues its evolution into a full lifestyle brand. Ted Baker Sport will launch on November 13 across the UK and Western Europe, offering performance activewear for men and women targeting yoga, training and tennis, as well as wear beyond...

FeaturedMember

Business

Brand Beckham announces record sales and profits

DRJB Holdings, the umbrella company for David Beckham’s business activities, which includes fashion and commercial partnerships with Hugo Boss, Adidas, and Safilo Eyewear, and beauty company Coty, reported a double-digit profit rise in 2024. In a statement, Beckham’s company reported consolidated net profit was up 24 percent to 35.1 million...

Member

Business

Forever 21 names new US partners to drive growth and wholesale expansion

Authentic Brands Group (Authentic), the global brand development and licensing platform, has announced a new partner network for Forever 21 in the US, as it looks to transform the fashion retailer into a digital-first, consumer-led brand. The new strategic partnership network aims to usher in a “new chapter” for Forever 21 by driving digital...

Retail

Forever 21 plots fourth re-entry into China, plans physical stores

Forever 21, a fast fashion retailer that filed for bankruptcy in the US, is making its fourth attempt at entering the Chinese market. Parent company Authentic Brands Group has reportedly partnered with local operator Chengdi to roll the brand out in the region. The news was shared at a press day and reported on by multiple news platforms,...

FeaturedMember

Business

Authentic Brands Group to acquire intellectual property rights of Guess

The US fashion and media group Authentic Brands Group LLC has acquired another prominent fashion brand. On Wednesday, the company announced it had signed a binding agreement to assume control of Guess’s intellectual property rights. The acquisition is "another important milestone" for Authentic, the group stated. With global annual brand...

Member

Business

ABG refutes claims of selling Reebok to Anta Sports

Authentic Brands Group (ABG) has dismissed rumours of a potential sale of its Reebok brand to the Chinese company Anta Sports. According to an internal memo obtained by Footwear News, ABG has no intentions of divesting the brand. The memo states, “Authentic has no plans to divest Reebok - not now, not ever,” and affirms the company's commitment...

Retail

Ted Baker reportedly eyeing return to UK high streets

Following its descent into administration in 2024, British retailer Ted Baker is reportedly set to return to UK high streets next year. After relaunching its website in the region back in November, the brand is now said to be eyeing a store opening in London, planned for early 2026, according to The Sun. The media outlet said no further details...

Fashion |In Pictures

Hunter launches Western-inspired collaboration with Represent

British heritage footwear brand Hunter, which is part of the Authentic Brands Group portfolio, has unveiled a Western-inspired streetwear collaboration with British luxury brand Represent. The collaboration blends British heritage with Americana influences, exploring Western iconography and the cowboy boot, reimagined onto Hunter’s iconic...

Fashion |Beauty

Juicy Couture to expand beauty offerings in the US and Canada

Fashion and lifestyle brand Juicy Couture, part of the Authentic Brands Group portfolio, is expanding its footprint in beauty with a new line of cruelty-free hair, bath, nail and cosmetic products through a licensing partnership with Centric Brands. The new partnership will see Centric’s beauty division design, manufacture and distribute the...

Member

Business

Authentic to reintroduce Sperry in the UK and Ireland

American brand development and licensing platform Authentic Brands Group (Authentic) is partnering with Gardiner Bros, Gloucestershire-based family-run distributor of global footwear and apparel brands, to reintroduce Sperry in the UK and Ireland. In a statement, Authentic said it has appointed Gardiner Bros as the official distributor for the...