Avery Baker news and archive

Arc’teryx appoints new chief brand officer and head of EMEA

North Vancouver-based technical outdoor brand Arc’teryx has appointed Avery Baker, former president and chief brand officer of Tommy Hilfiger, to the newly created position of chief brand officer. Additionally, Tobia Prevedello, a former Celine executive, is joining as General Manager for EMEA, reports trade publication WWD. The appointments...

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Tommy Hilfiger names Avery Baker as Chief Brand Officer

Tommy Hilfiger, owned by PVH Corp. has appointed Avery Baker as President and Chief Brand Officer, effective November 17, 2020. In the newly established role, the company said in a statement, Baker has global responsibility for the brand’s products, marketing and experiences across all categories, regions and channels. “Avery has a deep...