Avery Baker news and archive

Arc'teryx on growing without alienating a core community

Propelled by the rise of the “gorpcore” movement, which saw technical apparel infiltrate urban fashion, Canadian brand Arc'teryx has become one of the most coveted names in the outdoor industry in just a few seasons. Its newfound visibility is now prompting the brand to consider how to pursue growth without devaluing its image. Moreover, it must...

People

Arc’teryx appoints new chief brand officer and head of EMEA

North Vancouver-based technical outdoor brand Arc’teryx has appointed Avery Baker, former president and chief brand officer of Tommy Hilfiger, to the newly created position of chief brand officer. Additionally, Tobia Prevedello, a former Celine executive, is joining as General Manager for EMEA, reports trade publication WWD. The appointments...

Member

Business

Tommy Hilfiger names Avery Baker as Chief Brand Officer

Tommy Hilfiger, owned by PVH Corp. has appointed Avery Baker as President and Chief Brand Officer, effective November 17, 2020. In the newly established role, the company said in a statement, Baker has global responsibility for the brand’s products, marketing and experiences across all categories, regions and channels. “Avery has a deep...