baozun news and archive

Gap plots 50 new stores in China, prepares Hong Kong return

The firm managing Gap’s Chinese operations has said it is planning to open 50 new stores for the brand in mainland China during 2026. Baozun, which acquired Gap China in 2022, said it is hoping to boost the retailer’s growth in the country over the next three years. In an interview with Bloomberg TV, Baozun’s chairman and chief executive...

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Authentic sells half of Hunter equity interest to Chinese firm

Baozun, a Shanghai-based e-commerce partner, has acquired a 51 percent equity interest in footwear and lifestyle brand Hunter's Greater China and Southeast Asia business through a deal with the Wellington boot maker’s owner, Authentic Brands Group. The brand development and marketing platform established a joint venture with Baozun that would...