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Barbour launches new sub-brand Barbour Beacon
British heritage brand Barbour has launched a new sub-brand for autumn/winter 2018, Barbour Beacon, a contemporary take on the company’s heritage that has a more “youthful, sharp, branded” aesthetic. Targeting a young consumer “who likes to be on trend and stylish but also considers the practicality and functionality of the garments,” the debut...
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