Basics Life news and archive

Basics Life unveils SS'14 collection for men

Basics Life the men’s fashion retailer has unveiled its SS ’14 collection following international trends such as Aztec, camouflage, and floral prints. With linear cuts and minimal being in vogue, the collection has shirts, knits, trousers, denims, shorts, waistcoats and more. The collection also includes a range of accessories like shades,...

Fashion

Basics Life to explore north Indian markets

With the economy still to recover, Basics Life, the brand from Hasbro Clothing, is taking a cautious approach to the forthcoming season. “We are not insulated from the economy neither is the industry. Having said that, a consumer can forego something or the other but the clothing/apparel is a requisite,” opines Suhail Sattar, Director and...