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Retail

Snapchat launches festive AR retail experience

Social media platform Snapchat, which has more than 900 million monthly active users, has unveiled a festive retail experience in augmented reality (AR), designed to bring holiday shopping to life through immersive and interactive digital boutiques. The inaugural Snapchat Winter Village launches in collaboration with luxury fashion brand Boss,...

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Business

An analysis of Kering Beauté's refocusing strategy and sale to L’Oréal

Far from a hasty analysis, the sale of Kering's beauty division to L’Oréal for approximately four billion euros is more than a simple divestment. It is a decisive move, driven by an undeniable logic of debt reduction and refocusing. FashionUnited breaks down the five operational reasons behind this major transaction. “So, Kering selling its ‘...

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