Interparfums signs exclusive fragrance license with Puma

US-based fragrance developer Interparfums, Inc. (Interparfums) has entered into an exclusive, worldwide license agreement with German sportswear brand Puma. The deal grants Interparfums responsibility for the creation, development, production, and distribution of fragrances under the Puma brand name.

The license agreement runs through December 31, 2037. Interparfums plans to launch its first signature lifestyle fragrance line under the agreement in 2027.

“Puma is an iconic global brand that connects world-class athletic performance with culture, fashion, and everyday lifestyle,” said Jean Madar, chairman and chief executive officer of Interparfums. “Through its innovative products, deep relationships with elite athletes and teams, and disruptive collaborations across design and popular culture, Puma has built relevance well beyond the field of play and established a formidable presence in key markets around the world. We look forward to translating this cultural significance into a new fragrance that extends the Puma brand and engages consumers across markets, generations, and style preferences”.

Expanding lifestyle portfolioThe collaboration allows Puma to strengthen its global lifestyle presence by extending its brand reach into the beauty and fragrance sectors.

Nina Jacobsen, director licensed business at Puma, expressed equal enthusiasm regarding the partnership: “Interparfums has built an exceptional reputation for translating the essence of iconic brands into distinctive fragrance experiences, supported by a proven record of execution, global reach, and deep understanding of consumers. Together, we expect to leverage Puma’s cultural relevance, energy and global brand appeal to create a fragrance that will be embraced by consumers around the world.”