Bestseller India news and archive

Only launches 'Cultural Blue Movement' campaign in India

Danish fashion brand Only has announced the debut of its ‘Cultural Blue Movement’ campaign, a strategic initiative designed to reposition denim at the intersection of music, digital storytelling, and lifestyle. The brand, which operates 62 exclusive brand outlets (EBOs) and 320 shop-in-shops across India, aims to transition the fabric from a...

People

Bestseller India appoints Manika Mittal to lead Vero Moda

Bestseller India has appointed Manika Mittal as the new business head for its Vero Moda brand in India, signaling a strategic reinforcement of the brand's leadership amidst an accelerated expansion phase. The company announced the appointment via its official LinkedIn handle, stating: "A new chapter begins at VERO MODA as we welcome Manika...

People

Bestseller India COO Mrithyunjay Amblimath passes away

Bestseller India has announced the passing of its esteemed chief operating officer, Mrithyunjay Amblimath. He served the company for 14 years. "He was more than a leader, he was a mentor, a guide, and a steady pillar of strength for everyone who had the privilege of working alongside him for the last 14 years at Bestseller India. He touched...

Member

Business

ABFRL looking for 49 percent stake in Bestseller India

Aditya Birla Fashion and Retail (ABFRL) is looking to buy a 49 per cent stake in Bestseller India. Bestseller India is the Indian arm of the Danish apparel company Bestseller and owns Vero Moda, Jack & Jones, and Only, brands that are aimed at millennials. Bestseller India’s pan-India presence over the last two years has increased and it hopes...

Trends

Bestseller’s S/S ’13 showcase

Bestseller India organised a spectacular fashion show ‘Allure’ in Mumbai recently. The glittering evening was meant to showcase the latest Spring/Summer’13 collection of the brands; Vero Moda, Only, Jack & Jones. A list of Bollywood stars walked the ramp for various brands presenting the essence and character that each one stood for. Genelia D’...