Birkenstock news and archive

Birkenstock to acquire Australian distributor

German footwear provider Birkenstock is set to take direct control of its distribution in Australia. On Wednesday, the publicly listed parent company, Birkenstock Holding Plc, announced it will acquire the distribution company Birkenstock Australia Pty. Ltd. through its subsidiary, Birkenstock International Asia GmbH. A corresponding binding...

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Birkenstock exceeds revenue target for 2024/25 financial year

German footwear provider Birkenstock has exceeded its revenue target for the 2024/25 financial year. This is according to preliminary figures presented by the publicly listed parent company, Birkenstock Holding plc, on Thursday during a meeting with investors and analysts. Based on the current figures, management expects revenue in the fourth...

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Birkenstock remains on growth path in Q3, confirms forecasts

German footwear brand Birkenstock continued its growth trajectory in the third quarter of the 2024/25 financial year. This was revealed in an interim report published on Thursday by its New York Stock Exchange-listed parent company, Birkenstock Holding plc. Group revenue reached 635 million euros in the months from April to June. This...

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A foot in the door: Birkenstock opens three more stores in Mumbai

German footwear brand Birkenstock appears to have taken a shine to Mumbai, home of Bollywood, and India in general. In April last year, it opened its first Indian flagship store on Mumbai's iconic Linking Road, a popular location for international and domestic brands alike. Puma, Levi’s, Benetton, Vero Moda, Raymond, Anita Dongre and others rub...

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Birkenstock expands its presence in Mumbai with the opening of three new stores across the city

BIRKENSTOCK, the iconic German lifestyle brand with a legacy of over 250 years in shoemaking craftsmanship, continues to expand its footprint in India with a focused investment in Mumbai. Reinforcing its presence in one of the country’s most style-conscious and dynamic markets, the brand announces the launch of three new stores—at Phoenix...

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Birkenstock takes legal action against counterfeiters in India

German footwear brand Birkenstock has initiated legal action in India, leading to recent inspections and seizures at small-scale factories suspected of producing counterfeit footwear, according to individuals familiar with the matter. This development comes as other prominent shoemakers also face legal challenges in the Indian market, with Crocs...

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New opening in The Hague: Birkenstock expands in the Netherlands

German footwear brand Birkenstock expanded its presence in the Netherlands. On Tuesday, June 10, 2024, the company announced the opening of a new store in The Hague. This is the heritage brand’s second shop in the country, following the opening of a store in Amsterdam in December 2023. At the beginning of 2023, the company took over its...

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After strong quarter Birkenstock raises growth forecast

Birkenstock Holding plc saw significant growth in the second quarter of fiscal year 2025 and, as a result, raised its annual forecast. The German footwear provider achieved a turnover of 574.3 million euros in the three months to March 31, according to the interim report published on Thursday. The company saw a turnover increase of 19 percent...

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Birkenstock starts new fiscal year with 19 percent sales increase

German footwear brand Birkenstock continued its growth trajectory in the first quarter of fiscal year 2024/25. This is evident from the latest figures released on Thursday by the New York Stock Exchange-listed parent company, Birkenstock Holding plc. In the months from October to December, the group's revenue reached 361.7 million euros. This...

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Birkenstock UK sales surge to 59.8 million pounds in 2024

Birkenstock UK, importer and distributor of the footwear brand in the UK, recorded a turnover of 59.8 million pounds during the year to September 30, 2024, with pre-tax profit increasing to 1.8 million pounds for the year under review. This represents significant growth compared to previous years, with turnover figures of 34.5 million pounds in...

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Birkenstock opens pop-up at Les Deux Alpes

Footwear brand Birkenstock has opened a one-of-a-kind pop-up experience in the heart of French ski resort Les Deux Alpes, showcasing a curated selection of products for winter and post-ski recovery. Located in a chalet, the Birkenstock month-long activation is a tailor-made retail experience, combining its brand heritage with après-ski comfort...

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Birkenstock appoints new chief financial officer

Birkenstock has appointed Ivica Krolo as its new chief financial officer, the footwear brand announced on Tuesday. In his new role, which Krolo will assume on 1 February, he will succeed Erik Massmann. Birkenstock has agreed with Massmann that he will step down from his position on 31 January, after which he will actively support the handover...