Birla Cellulose news and archive

Grasim Industries to foray into menswear with Liva fibre

Aditya Birla Group company Grasim Industries is looking foray into the menswear segment with eco-friendly viscose branded Liva fibre, produced by its sister company Birla Cellulose. The company's total viscose production has risen to 1,250 tons per day from 650 tons per day five years ago. The company has now announced Rs 5,000 crore fresh...

Fashion Featured

Brands/retailers and other top newsmakers of 2015

Year 2015, saw a lot of activity in India’s apparel and fashion business space. At Fashionunited.in, we tracked some of the buzz around the industry with the 'most read articles of 2015' that were a hit among our readers. The apparel and fashion industry saw many new players both global and Indian. While global brands like H&M, Hunkemoller, Gap...

Fashion

Birla Cellulose promotes S/S’16 Liva collection at 61st NGF

Birla Cellulose, the flagship company of Aditya Birla Group recently launched Liva, a New Age fabric brand with Bollywood actress, Kangana Ranaut, as its brand ambassador. Made from natural cellulosic fibres using wood pulp, a natural resource, Liva lends fluidity, comfort and fashion quotient to any piece of clothing. At the recent 61st...

Fashion

Liva’s ‘D’Designer 2015’ in Surat draws top talent

Liva by Birla Cellulose organized the D’Designer 2015, a design talent hunt for budding fashion designers in Surat. D’Designer is a unique initiative by Birla Cellulose, a division of the Aditya Birla Group. In its third year, the aim of this talent hunt is to nurture young fashion designers and provide them a platform to showcase their...

Apparel

Birla Cellulose plans fashion collection under Liva

Aditya Birla Group’s fibre division Birla Cellulose is exploring possibilities of launching a fashion collection under its ‘Liva’ brand. The three billion dollars (over Rs 18,000 crores) entity wants to take advantage of the growing popularity and demand for viscose by creating an exclusive range. The company has so far been catering viscose or...

Fashion

Birla Cellulose, Sandy Macleenan tie-up for latest trends

Birla Cellulose is collaborating with Sandy Macleenan, fabric specialist to get international trends to India. The collaboration aims to bring never seen before or exclusive trends to the country. Macleenan with his knowledge on trends and international insights plans to adapt them to Indian sensibilities. A creative partnership for new trends...

Apparel

Global Desi’s design collaboration with Birla Cellulose

Global Desi recently unveiled its latest Liva collection for the season in collaboration with Birla Cellulose. Global Desi’s Liva, has one of the most inspiring trends for the season – Classic Bohemian with vibrant and bold prints. It comprises of sexy and edgy tops, dresses, jumpsuits, palazzo pants and tunics in playful and clever cuts. The...