Bods news and archive

Balmain introduces virtual fitting with Bods partnership

French luxury house Balmain has introduced customised and virtual fitting to its e-commerce site via a collaboration with tech firm Bods. Founded by Christine Marzano in 2021, Bods offers retailer’s 3D digital styling technology utilising artificial intelligence (AI) that allows clients to virtually try-on, style and accessorise pieces from...

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Business|Interview

“Shopping is about fit, not size”: Bods founder Christine Marzano talks virtual avatars and sexy tech

As returns and fit become increasingly evident issues within fashion, brands are looking into innovative ways to avoid playing a part in these areas. Los Angeles-based start-up Bods is hoping to help drive this change in the industry through digital-first fit solutions. The fashion-forward tech company, which was launched in June 2021 by former...

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Business

Fashion tech platform Bods secures 5.6 million dollar funding

Digital fashion technology company Bods has closed its seed round funding for 5.6 million dollars, which it has said will support the growth of its luxury partner portfolio, expand its team and fulfil technology patents. Launched through a beta version in 2021 and developed in partnership with luxury label Khaite, the platform offers users a...