Bonjour news and archive

Bonjour plans to enter South, West and East markets

Bonjour, the number one player in socks, has had a phenomenal innings so far. Its current turnover is 100 crores and the brand expects to keep growing more in the next few years. Also, after an impressive presence in North India, it is now looking at entering the South, West and East zones, especially to make its presence felt in Tier II and...

Featured

Retail

Bonjour, Vami emerge strong players across India

Popular socks brand Bonjour from Zonac Clothing Machines was registered way back in 1989. The company also supplies Lycra-blend yarns under ‘Sogo’ and has a separate brand called Yami offering only leggings. “The initial aim was to make machines. Then we started making socks with new fabrics and yarns. We can probably say that Bonjour developed...

Featured

Fashion

Bonjour eyes big retail push in ready-to-wear market

Known for its wide range of socks, Bonjour from Zonac Clothing is now making a mark with its ready-to-wear brands Bonjeu and Vami brands. Zonac is now aiming for 25 to 30 percent growth over last year. Talking about the company’s shift from socks to garments, R K Jain, Managing Director, Zonac Clothing, says, “Shifting from socks to garments was...

Fashion

Bonjour: To enter innerwear segment

With 20 per cent market share and 40 per cent growth target for the forthcoming year, Bonjour, a leading manufacturers of socks, stockings, tights and hankies for men, women and kids is looking to aggressively venture into the innerwear segment and expand beyond Indian boundaries. “Apart from introducing more affiliated products, we want to be...