BrandAlley news and archive

BrandAlley snaps up majority stake in The Edit LDN

Off-price e-tailer BrandAlley has acquired a majority stake in The Edit LDN as the sneaker resale platform descends into what its founder has dubbed “phase 2.0”. The move, initially reported on by WWD and later confirmed by The Edit LDN’s Moses Rashid, will see the sneaker platform undergo a formal restructuring while operating under BrandAlley’...

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Sign of the Times secures new investment from BrandAlley

London-based luxury resale platform Sign of the Times has secured new investment with the off-price luxury e-tailer BrandAlley, alongside personal investment from Sweaty Betty founder Tamara Hill-Norton and Sarah Welsh, chief executive of N Brown PLC. In a statement, Sign of the Times said that BrandAlley makes up 50 percent of the investment...

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BrandAlley rescues Internet Fusion Group from administration

Online fashion retailer BrandAlley has stepped up to purchase certain assets from Internet Fusion Group (IFG), partially rescuing the e-commerce fashion business from administration. The decision “marks a significant strategic opportunity to enhance BrandAlley’s infrastructure”, the UK company said, as it looks to make its operations “more...