Brat news and archive

The Brat Aesthetic by Charli XCX: including neon green, white tank tops and Kamala Harris

When President Joe Biden dropped out of the 2024 race and endorsed V.P. Kamala Harris to replace him, singer Charli XCX tweeted, “kamala is brat,” and it broke the Internet. The excitement that engendered was the culmination of something that had been brewing since the album ‘brat’ with its neon green cover was released on June 7. Charli...

Apparel

Maxwell Industries to open 20 stores by year-end

Inner wear manufacturer and marketer, Maxwell Industries plans to add 20 stores by the end of this year, taking the total number of outlets to 30. It aims to expand its footprint in the south and west through franchise route. The company owns brands like VIP and Frenchie apart from other brands like Feelings, Brat and Eminence. The company...