Byogi news and archive

Spiritual gurus tap Indian apparel segment with niche brands

India’s fashion retail category is now being crowded by some of the country’s top spiritual gurus who have already launched their own apparel brands. In June 2018, Sri Sri Ravi Shankar’s FMCG brand Sri Sri Tattva forayed into the fashion and clothing category with brand ‘Byogi’ which offers a range of yoga wear, ethnic and casual wear. It is...

Retail

Sri Sri Tattva forays into apparel segment with Byogi

Sri Sri Tattva has forayed into the apparel segment with the launch of its range of ethnic wear, yoga wear and accessories for men, women and children under the brand Byogi. The range, endorsed by Sri Sri Ravishankar, will currently be available on its website and through its mobile app for delivery across India. Byogi will expand its retail...