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Fashion

Cheap Monday relaunching with denim for the “next generation”

H&M Group’s denim brand Cheap Monday is relaunching at the end of summer with a curated assortment through Weekday's online shop and in select Weekday stores and retailers. Originally launched in 2004, Cheap Monday said its comeback would maintain its “edge and punk spirit while making it relevant for the next generation,” with a denim line-up...

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BusinessFeatured

H&M to merge Weekday and Monki to create new ‘youth destination’

The H&M Group has announced that two of its portfolio brands, Weekday and Monki, will be merging as part of its efforts to cater more broadly to the needs of young consumers. Coinciding with the move, the company will also be reviving its denim label Cheap Monday, which was discontinued in 2019 due to declining sales. Now, the brand will be...

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