Chic Carissimo news and archive

Loungewear: The emerging category that’s attracting brands

As the Indian knits industry continues its growth story, loungewear is fast taking centre stage. The category is poised to take up a big chunk of the overall knits industry. Many brands are realizing its potential and venturing into this space for fast forwarding their business. As Geeta Singh, Director Chic Carissimo points out, “The consumer...

Fashion

Chic Carissiomo: Targets Rs 100 cr in three to four years

Chic Carissimo the brand from the house of A Klass Fashions is upbeat about achieving the status of a reliable brand in innerwear and all categories under the brand Chic. The company is looking at creating a complete basket of innerwear, casualwear, and gymwear, for its women clientele. It is also targeting reaching the magical figure of Rs 100...

Fashion

Chic Carissimo: Riding high on MBOs

A Klass Fashions that offers lingerie brand Chic Carissimo is looking forward to capturing the demanding innerwear segment in India. It’s upbeat about achieving Rs 250 million in this year at an average growth rate of 60 to 70 per cent over the next 2-3 years. Explains Geeta Singh, Director, A Klass Fashions, “Year 2011-12 has seen more than 80...

Fashion

Chic Carissimo on a product launching spree

A pioneer in lingerie, Chic Carissimo is ready to launch sleepwear and loungewear for women and teenagers this September. “The sleepwear range is designed with pastel floral prints and has dreamy messages on green issues, music, addiction to facebook and more. The tops have trendy styles keeping in mind the personality of women. Loungewear has...

Fashion

Chic Carissimo charts growth despite odds

Having wooed millions of women across India with its classic collection of innerwear, Chic Carissimo is all set to tempt boys with its Yo Bro innerwear and sleepwear range. Inspite of yarn prices going up and the new excise regime on branded garments affecting product prices, buying has continued to grow and this has encouraged the brand to...

Fashion

Chic Carissimo’s goals -- open EBOs for fashion, lifestyle lingerie

Chic Carissimo the popular ladies lingerie brand is planning to extend its product category by the end of 2011. Their product expansion plans includes starting a new range of sportswear for women that includes sports bras, track/jogging pants, and sports accessories. Also on the anvil is the launch of women’s sleep/loungewear. The brand known...

Fashion

Chic Carissimo to spread its product line, enter more large formats

Chic Carissimo, the trendy lingerie brand from A Klass Fashions has embarked on a new journey with the launch of its new brand logo. The revamp and re-launch of the brand was well accepted by the industry. “We invited our core dealers from all over the country, who have been with us since 1988, since our inception. They saw the new range, look...