Chicco news and archive

Chicco aiming to be top baby care brand in India

Chicco, the 60-year-old Italian brand, is one of the largest baby care brand in the world. Present in India for the last four years, Chicco has taken various initiatives to establish brand presence in the country. “In the last four years, we have been building our India business. India is an important market for Chicco in the world,” opines...

Fashion

Rupee Impact: Global brands ponder price rise

Owing to the continuous fall of the India rupee, several international apparel and accessories brands have decided to increase prices by up to 15 per cent to cope with the situation in an already struggling market. And their decision would further negatively impact consumer demand which is already low since last year. It may be noted that the...

Apparel

Brands look to toddlers for big business

With the increase in nuclear families and having one or two kids it has led to a boom in the child care products category. The space that was almost ruled by only known names like Johnsons & Johnsons, is witnessing entry of a lot of domestic as well as international labels vying to capture the pie. To add to this is the rising brand and quality...

Fashion

Kid’s wear brands compete for market share

With the flurry of international kid’s wear brands coming to India, the category currently seems to be on an upswing. Kids are spoilt for choice with busy parents indulging them with expensive goodies, triggering a march of global kid’s fashion brands and toy houses into the country. International brands such as Monnalisa, the Versace of kids,...

Fashion

Destination India: Chicco works out major plans

Premium Italian baby brand, Chicco, with close to 900 million euro in turnover, is making its presence felt in the Indian market. A 100 per cent fully-owned subsidiary of Artsana SPA, Chicco is now opening stores across India through master franchisees. Vineeth Nair, CEO, Chicco says, “This year we are going to focus on opening stores in eight...

Apparel

Kidswear gains focus

Children have never had it so good before as top designers and brands are going all out too woo them. Recently, designers like Anuj Sharma and Anamika Khanna came up with clothes for children in their signature styles. This line is not confined to any particular size. The cotton fabric and the loose drapes are comfortable for tender skins and...

Apparel

Chicco signs up McCann Erickson

Ad agency McCann Erickson, Delhi has been signed up by kidswear brand Chicco from the stable of Italian health and wellness products major Artsana SPA for their ad campaigns in India. Chicco is a euro 800 million brand, which, together with its sister companies, Prénatal, a chain of stores specializing in the sale of products for mothers and...

Apparel

Chicco to source from India

Italian baby care brand Chicco will start sourcing apparel and shoes from India for its sales as well as for global operations. The sourcing will be done by tapping departmental and pharmacy chains. Chicco already has a presence in India. The brand has an exclusive outlet in New Delhi and plans to expand its retail operation to 10 exclusive...