Ciele Athletics news and archive

Ciele Athletics names new global head of sales

Canadian performance running brand Ciele Athletics has appointed industry veteran Corey Stecker to lead its global sales strategy as it continues to drive international expansion and innovation. Stecker, who has extensive experience in the outdoor and performance apparel industry, having held key roles at brands such as Altra, Smartwool,...

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Ciele Athletics expands into Latin America

Canadian performance running brand Ciele Athletics is expanding into Latin America with a new distribution partnership with Run The World, a leading distributor of performance products across Latin America. In a statement, Ciele Athletics said the move would expand its global reach and strengthen its presence in the region’s growing running...

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Ciele Athletics launches in China with Topsports

Montreal-based performance running brand Ciele Athletics has launched in China through an exclusive partnership with Topsports, one of China’s leading sports retail operators. In a statement, Ciele Athletics said that Topsports will oversee all brand operations in China, including channel sales, consumer engagement and marketing to support its...