Circularity news and archive

28 Sustainability efforts of the fashion industry in May 2021

Continuing from April, there were sustainable efforts galore in May too. Now, even rivaling brands like Adidas and Allbirds shake hands when it comes to circular innovations that are best tackled together. Brands and retailers continue offering consumers more sustainable choices and it is heartening to see that young designers have more choices...

10 Jun 2021

Business

Fashion fit for the future: The skills needed to drive clothing's circular transition

How the rise of reuse and repair models will change the landscape of the Dutch clothing industry. Countries around the world are racing to make plans to curb climate breakdown by 2050—with some spotlighting the circular economy as a means to this end. Let’s imagine a scenario thirty years in the future where circularity, supported by government...

3 Jun 2021

Business

LVMH presents commitment to circular economy at ChangeNOW Summit

At the recent ChangeNOW Summit, which took place virtually from 27th to 29th May, Antoine Arnault, responsible for image and environment at LVMH, presented the French luxury group’s commitment to supporting a circular economy. Its approach, known as “creative circularity”, is one of the four strategic pillars of the Group’s environmental...

31 May 2021

Fashion

H&M color collection focuses on sustainable dyeing techniques

For H&M’s latest installment of its Innovation Stories capsule collections, the brand plays with pops of colors for spring. ‘Colour Story’ focuses on more sustainable methods of working with color by using new dyeing and printing processes and techniques that have less impact on the environment. Through biotechnology, plant-based pigments, and...

29 Mar 2021

Business

How effective are H&M’s circularity efforts?

For quite a few years, fast fashion brand H&M has been collecting discarded garments in its stores worldwide. However, questions arose as to what H&M was doing with all these garments (29,005 tons in 2019 alone) as it was not possible to turn all of them into new clothes. Mixed materials, like cotton and polyester blends, which is what many fast...

19 Feb 2021

Business

Incremental Shift to More Sustainable Business

Sustainable fashion is now front and center in customer’s minds and purchase behaviors, as well as business logistics and planning. It’s been a precipitous philosophical shift over the past 20 years, as the impact of the industry on the environment and the people it employs has become more visible to the public. Talk has turned to practice, as...

16 Feb 2021

Podcast

Creating Circular Fashion Economies

The shift to a fully circular business model can be daunting to companies as sustainability encompasses so many different moving parts in a complex supply chain. Sustainability expert and founder of The Knew Purpose, Sydney Price recommends that companies adopt a circular economy model. “This model is quite literally a supply chain that operates...

16 Feb 2021

Business

What Fashion Can Learn from the Veggie Burger Boom

It is impossible to have missed the “veggie burger Renaissance” of the past few years. A decade ago, you would have had to travel to the most neglected corner of the grocery store to find a meat alternative, only to discover that a frozen mush of beans and carrots was the only thing on offer. Today, you can get an Impossible or Beyond Burger...

2 Feb 2021

Business

Gucci presents expanded, nature-positive climate strategy

Italian luxury fashion brand Gucci has expanded its climate strategy, which now goes beyond carbon neutrality and takes a “nature-positive approach”. Gucci’s new Natural Climate Solutions Portfolio is committed to protecting and restoring endangered forest and mangrove areas and investing in regenerative agriculture within its supply chain....

29 Jan 2021

Fashion

Independent designers blueprint for a meaningful change

The fashion industry has never been more ready for a good shake-up and a meaningful change. The pandemic exposed many flaws within the system and made it clear that fashion brands have to change the way they operate to be able to stay afloat. They should do so through sustainable innovation. Sustainable innovation is no longer a trending topic...

24 Dec 2020

Fashion

Interview: Eastman on its new ‘truly circular’ fibre, Naia Renew

In September, Eastman, the US producer of sustainably sourced Naia cellulosic fibre, introduced Naia Renew, a new traceable fibre with certified biodegradability made using hard-to-recycle materials that would otherwise go to landfills. While the Naia and Naia Renew fibres are indistinguishable, the processes to make them are not. Naia is made...

22 Dec 2020

Business

Bestseller pushes circularity with two projects in Bangladesh

According to the motto “waste not, want not,” Danish fashion group Bestseller A/S is supporting two projects that are meant to accelerate its move to a more circular business model. One is about using the company’s own cutting waste and the other about creating recycling yarns. For both projects, Bestseller collaborates with suppliers in...

17 Dec 2020