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Worse than greenwashing? Lack of or poorly communicated sustainability

At the recently concluded Milano Unica trade fair, 735 exhibitors showcased their new products for autumn/winter 2026/27. What about companies’ progress in terms of sustainability? “Yarn manufacturers have invested heavily in sustainability and made great progress,” Giusy Bettoni, founder and CEO of Class, told FashionUnited. Class, an acronym...

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