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Columbia brand hires new creative agency and marketing head

Columbia Sportswear Company has appointed Adam&eveDDB as the new creative agency partner and Matthew J. Sutton as senior vice president and head of marketing to oversee Columbia brand’s new creative strategy. The company said in a statement that Columbia brand has been working to bring the new strategic vision to life internally over the last...

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Columbia Sportswear closes buyout of Chinese venture

Outdoor apparel and footwear brand, Columbia Sportswear Company has confirmed that it has closed its buyout of the remaining 40 percent interest in Columbia Sportswear Commercial (Shanghai) Company, its joint venture in China with Swire Resources Limited. The joint venture began operations on January 1, 2014 with headquarters in Shanghai,...

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