Columbia Sportswear news and archive

Columbia unveils brand refresh celebrating “extremes of outdoor adventures”

US outdoors brand Columbia has unveiled its first major brand refresh in a decade to kickstart a new brand chapter in its nearly 90-year history with a tongue-in-cheek campaign that harkens back to the brand’s irreverent spirit of the '80s and '90s. The brand identity and campaign aim to celebrate the “extremes of outdoor adventures,” while...

Member

Business

Columbia doubles down on space, expanding partnership ahead of lunar launch

Columbia Sportswear has expanded its partnership with Intuitive Machines ahead of the firm’s second lunar launch later this month. As part of the deal, Columbia will provide its Omni-Heat Infinity and Omni-Shade Sun Deflector technologies to help protect the IM-2 mission’s lander, Athena. Columbia and Intuitive Machines have worked together to...

People

Columbia Sportswear Company's chief technology officer exits

Skip Potter, chief technology and information officer of American sportswear company Columbia Sportswear Company, is stepping down from his role, according to a release from Columbia. Potter joined the company in August 2021 after previously serving as chief technology officer of Nike. Potter, according to his LinkedIn profile, has more than two...

People

Columbia brand hires new creative agency and marketing head

Columbia Sportswear Company has appointed Adam&eveDDB as the new creative agency partner and Matthew J. Sutton as senior vice president and head of marketing to oversee Columbia brand’s new creative strategy. The company said in a statement that Columbia brand has been working to bring the new strategic vision to life internally over the last...

Member

Business

Columbia Sportswear's Q1 net sales drop by 6 percent

For the first quarter, Columbia Sportswear Company’s net sales decreased 6 percent to 770 million dollars reflecting lower wholesale net sales in the United States and Canada. The company said in a release that full year net income is now expected to be 217 to 240 million dollars, resulting in diluted earnings per share of 3.65 dollars to 4.05...

FeaturedMember

Business

Columbia Sportswear expects 2024 to be 'challenging' year

Fourth quarter net sales at Columbia Sportswear decreased 9 percent or 10 percent constant-currency to 1,060 million dollars. The company’s full year net sales increased 1 percent reported and constant-currency to 3,487.2 million dollars. Commenting on the trading results, the company’s chairman, president and CEO Tim Boyle said: “We...

People

Columbia Sportswear appoints Charles Denson to its board

Columbia Sportswear Company has appointed Charles Denson to serve as a director and member of its audit committee, effective January 9, 2024. “Charlie is a veteran of the industry, having served as the president of the iconic Nike brand for 13 years. He will bring valuable product and marketing experience to the board,” said the company’s...

People

Cory Long to join Columbia Sportswear as president of Sorel brand

Columbia Sportswear Company announced that Cory Long will be joining the company as president of the Sorel brand from December 2023. “We are delighted to have Cory join the Sorel family. His strength of leadership and consumer-champion mindset will be key in fueling the next era of Sorel growth,” said Craig Zanon, SVP, Emerging Brands. Long, the...

FeaturedMember

Business

Columbia Sportswear Q3 revenues increase 3 percent

Net sales increased 3 percent on current and constant-currency to 985.7 million dollars at Columbia Sportswear Company versus the comparable period in 2022. Gross margin expanded 70 basis points to 48.7 percent of net sales, operating income decreased 7 percent to 134.6 million dollars or 13.7 percent of net sales, while net income decreased 7...

Member

Business

Woody Blackford joins as chief product officer of Columbia brand

Columbia Sportswear Company has hired Woody Blackford as senior vice president, chief product officer for the Columbia Brand. Blackford, the company said in a statement, is returning to Columbia, where he previously worked for 14 years, culminating in the position of vice president, global design and innovation. While at Columbia, he invented...

FeaturedMember

Business

Columbia Sportswear lowers FY23 outlook

Columbia Sportswear Company’s net sales increased 7 percent or 9 percent constant-currency to 620.9 million dollars for the second quarter. However, the company has lowered its full year outlook reflecting impact of economic conditions, including inflationary pressures; supply chain expenses; marketplace inventories; changes in consumer...

Member

Business

Tricia Shumavon to join Columbia Sportswear as Prana brand president

Columbia Sportswear Company has appointed Tricia L. Shumavon as Prana brand president effective September 2023. “We are excited to have Tricia Shumavon join our team to lead the Prana brand,” said Craig Zanon, SVP, emerging brands, adding, “Tricia brings a wealth of experience to the job and a consumer-led mindset, which will help propel the...