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Columbia brand hires new creative agency and marketing head

Columbia Sportswear Company has appointed Adam&eveDDB as the new creative agency partner and Matthew J. Sutton as senior vice president and head of marketing to oversee Columbia brand’s new creative strategy. The company said in a statement that Columbia brand has been working to bring the new strategic vision to life internally over the last...

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BusinessFeatured

Columbia Sportswear expects 2024 to be 'challenging' year

Fourth quarter net sales at Columbia Sportswear decreased 9 percent or 10 percent constant-currency to 1,060 million dollars. The company’s full year net sales increased 1 percent reported and constant-currency to 3,487.2 million dollars. Commenting on the trading results, the company’s chairman, president and CEO Tim Boyle said: “We...

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