Cotton County news and archive

Cotton County spreads beyond menswear to other segments

As one of the most popular brands in the mid-price for menswear, Cotton County Retail is now branching out into many other segments to be launched soon. On the anvil are new launches for men, women and children. Diversification beyond menswear Cotton County is working on new products, and lines to expand its presence. For men, it will introduce...

Fashion

Cotton County to push up MBO presence

Hoping that the October to February season turns out well because of festivals and marriages, men’s wear brand Cotton County is now focusing on increasing its presence through MBOs. Commenting on their strategy, Dharminder Batra, VP Marketing says, “Last summer flopped and everyone had leftover stocks. If winter clicks, next summer will be very...

Fashion

Cotton County: Charts out extensive growth part

Cotton County, the brand that celebrates natural appeal of cotton is looking to create a leadership position through fast forward growth. Commenting on company’s vision ahead, Dharminder Batra, VP Marketing, Cotton County Retail says, “We look at every Indian as our customer and will operate on a pan-India basis expanding in metros, Tier I, II...

Fashion

Cotton County: MBOs on the radar for future growth

Cotton County the brand targeted at value seeking consumers has come a long way. Today, it’s present at 700 retail points including over 550 EBOs and 125 shop-in-shops and select MBOs. “Being a value brand, our aim is to penetrate as many cities as possible. We are in 450 plus cities and intend to increase this count rapidly. Going forward we...

Fashion

Apparel Retail: Low consumer sentiment dampens sales

Year 2011 has proved to be dampener for apparel retail. It began with cotton price hike which affected costs and then the announcement of 10 per cent excise duty on apparel, this was followed by the signals of another economic slowdown. All these factors together affected consumer sentiment in the country resulting in a low footfall in shops. So...

Fashion

Cotton County high on retail expansion

Cotton County the men’s wear brand known for its exceptional value and quality has been accepted very well by its target consumer groups. No wonder in a matter of five years, they have grown to have a presence across more than 425 cities through 600 plus EBOs. Going ahead, the brand plans to add another 10-15 stores every month. As Baqar...

Fashion

Cotton County launches a premium knit brand

Cotton County, a premier ready-to-wear apparel brand is on an expansion spree. It’s targeting 700 plus new showrooms by the end of this financial year. So far they have opened 15 new stores this year. Dharminder Batra, Vice President Marketing, Cotton County explains, “We are targeting southern states, the Northeast region, and the Orissa belt....