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LVMH in talks with TikTok to counter counterfeit challenges

LVMH is reportedly engaged in discussions with TikTok and its parent company, ByteDance Ltd., to tackle the issue of counterfeit products on the popular video-sharing platform. Toto Haba, Senior Vice President of Global Omni-Marketing for Benefit Cosmetics, an LVMH-owned beauty brand, disclosed that the talks are centered on cultivating an...