Crusoe news and archive

Crusoe to launch boys’ and women’s innerwear

After formally launching brand Crusoe in 2010, with a redesigned logo and ad campaign, the company now plans to introduce boys and women’s range. Also on its agenda, is achieving 100 percent growth in the next two years. “Our turnover is Rs 30 crores. This year, we hope to do Rs 60 crores. For the next two years, we hope for a 100 percent...

Apparel

MTV, Crusoe launch 'Roadies' innerwear

MTV in a licensing agreement with Crusoe announced the launch of its ‘Roadies’ range of innerwear. The range is available in about 50 styles at more than 1,000 retail points, across India, including large format stores, MBO’s, its own EBO’s and through company’s website. ‘MTV Roadies Men’s Innerwear by Crusoe’ has been designed in such a way...

Apparel

Crusoe introduces sportswear collection

Crusoe, the premium innerwear brand from the house of Jagannath Textile Company, has introduced a sportswear collection. The superior range of sportswear includes Tees, crew shirts, vests, briefs and mini trunks. Crusoe is available at Central, Spar Hyper Market, Crusoe exclusive outlets and other leading textile showrooms as well as its online...

Fashion

Crusoe to launch women’s lingerie, kids’ line

Coimbatore-based Jagannath Textile Company, makers of the men’s premium undergarment brand Crusoe, plans to launch a lingerie range. Abhishek R Tibrewal, Chief Marketing Officer, Crusoe and Director of the company says the project being finalised and “we will soon roll out the new range”. In an already crowded innerwear market, the challenge...

Apparel

Crusoe inners for women, kids

Crusoe having a strong presence in men’s premium innerwear segment will be venturing into women’s and children’s innerwear space by 2013. The flagship brand of the Coimbatore-based Jagannath Textile will retain the same brand name for the new line but a different marketing strategy will be adopted. The company makes superior quality...

Fashion

Crusoe to add thermals, open EBOs

Crusoe the two-year-old men’s innerwear brand is on target to reach a turnover of Rs 15 crores by the end of fiscal ’12. As Ganga K Rathna, GM Operations, Crusoe says, “We have on track all our strategies for marketing and promotion of the brand. We have launched a TVC and tied up with popular programs like MTV Roadies, to increase our brand’s...

Fashion

Crusoe targets 100 EBOs in five years

As one of the largest single location spinning units in the country with a capacity of 1,20,000 kgs of yarn per day and a turnover of around Rs 350 crores, Coimbatore-based Jagannath Textile had launched Crusoe, a brand of premium men’s innerwear sometime back. A relatively new entrant, Crusoe has elicited good customer response in a short time...

Fashion

Crusoe to expand, launch women’s innerware

Men’s innerwear brand Crusoe from Jagannath Textile is on an expansion spree. By the end of 2011, they plan to be in about 10 EBOs, each of about 1,000 sq. ft. area and in at least 10,000 counters. As of now they cater to about 2,000 outlets and in three to four months plan to open EBOs in Coimbatore and Kolkata. They are also in the process of...

Apparel

Jagannath Textiles launches Crusoe

The Rs 300-crores Coimbatore-based Jagannath Textiles has forayed into the men’s innerwear market with its brand Crusoe. It expects to establish itself as a key player in the premium segment. Targeted at the age group of 16 to 35-year-old youngsters who are fashionable, Crusoe offers boxer shorts, vests and briefs in three ranges -- Base, Nxt...