Curry Brand news and archive

Under Armour and Stephen Curry enter long-term partnership

Activewear brand Under Armour, Inc. (UA) announced the extension of its partnership with four-time NBA Champion and Golden Gate Warriors point guard Stephen Curry. The plan is to “capture market share, fuel business growth and create new business opportunities on a global basis”, as explained in the press release. Curry first collaborated with...

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Under Armour and Steph Curry launch purpose-led Curry Brand

US sportswear brand Under Armour has teamed up with three-time NBA champion Stephen Curry to launch Curry Brand, a purpose-led performance label aiming to ensure young people have equitable access to sport. Only 22 percent of kids growing up in low-income households in the US are currently participating in youth sports, according to Under...