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Retail |INTERVIEW Featured

Why scent marketing in fashion stores leaves you wanting more

A subtle fresh scent that makes customers linger in a fashion store longer or strange food or even sweat odours in the store? A choice that’s quite easily made, you might say. The effect of scent, in general but also in retail, is often underestimated, yet it has a powerful impact. That's why FashionUnited speaks with Transduce about the...