DAI news and archive

Womenswear brand Dai confirms closure

Sustainable womenswear brand Dai has confirmed that it will close its London store and e-commerce site in December due to the “current financial environment”. Founder Joanna Dai said on the brand’s website the closure came with a “heavy heart” and that with the current environment facing young brands that it became a “near-impossible challenge”...

Business

Dai raises two million dollars in crowdfunding campaign

Performance wear brand Dai has announced the closing of a two million dollar investment round, which it said was backed by a crowdfunding campaign led by women. In a release, Dai founder and CEO Joanna Dai said the brand’s target was met within a few hours and, once closed, was 164 percent overfunded. The campaign was supported largely by the B...

BusinessFeatured

Building a modern brand based on community and authenticity, according to Ugg and Dai

How can a brand stay relevant in today’s uncertain times? Global lifestyle brand Ugg and women's performance wear label Dai gave an answer to that question in the ‘The Future of Brands’ panel discussion on Tuesday, at this year’s Shoptalk Europe retail show in London. While Ugg is a two-billion-dollar company with numerous sales outlets...

Fashion Featured

Walpole announces Brands of Tomorrow 2020

Walpole has announced the 12 brands selected to take part in its Brands of Tomorrow 2020 accelerator programme. The 12 companies include high-performance outerwear brand Shackleton; premium English knitwear brand Country of Origin; tailored womenswear brand Dai; ladder-resistant tights brand Hedoine; children’s clothing boutique Pepa & Company;...