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Lingerie brands Daisy Dee, Lovable strengthen their position

One of India’s leading innerwear brand Daisy Dee, from the house of Lovable, is all set to give new entrants a run for their money. The flagship brand, Lovable, is getting a makeover in terms of its positioning. The company has tied up with Lovable Italy to make it appeal to the upper strata of the society. Daisy Dee, on the other hand, will...

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