Deckers Brands news and archive

Unna unveils Hoka as its first collaborative partner

Swedish running brand Unna, founded by designer John-Ruben Holtback, has unveiled its first design collaboration with Hoka. At the heart of the collaboration with the US running shoe specialist is a new version of the Hoka Speedgoat 2. This trail performance shoe has been reimagined by Unna with a blend of retro and modern aesthetics. Details...

Retail|In pictures

Hoka: insights into first Germany store in Berlin

Hoka has opened its first German store in Berlin on the popular Kurfürstendamm shopping street. The store has been designed to combine the sporting component with the lifestyle of the local community. The US footwear brand, owned by Deckers Brands, announced this on Tuesday. The design of the space is based on Hoka’s outdoor roots in the...

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Deckers Brands reports strong Q1 2026 driven by Hoka and UGG

Deckers Brands, a footwear, apparel, and accessories company, announced its financial results for the first fiscal quarter ended June 30, 2025, highlighting robust growth from its Hoka and UGG brands. The company also provided its financial outlook for the second fiscal quarter. For the first fiscal quarter of 2026, Deckers Brands reported a...

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Deckers brands: former Mammut CCO becomes EMEA general manager

Felix Münnich has taken the helm for Europe, the Middle East and Africa (EMEA) at Deckers Brands. Münnich is responsible for the duties of senior vice president and general manager EMEA at the US footwear and apparel supplier, the manager announced on Tuesday on the professional networking platform LinkedIn. Before taking on this role at the...

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Deckers Brands records strong fiscal year growth driven by Hoka and UGG

Global footwear and apparel retailer Deckers Brands recorded revenue growth driven by its key brands, Hoka and UGG. Net sales for the fiscal year surged by 16.3 percent to 4.986 billion dollars, with constant currency net sales increasing by 16.5 percent. Deckers also announced the appointment of Cynthia (Cindy) L. Davis as the new chair of the...

Fashion |In Pictures

Ugg unveils SS25 collaboration with Ambush

Southern California-based footwear and lifestyle brand Ugg has unveiled a four-piece collection for spring/summer 2025 with creative director Yoon of Tokyo-based label Ambush. The collaboration sees Yoon reimagining two timeless silhouettes, the Mary Jane and penny loafer, fusing Ugg’s comfort DNA with Ambush’s ultra-distinct bold and...

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Deckers Brands stock plunges 16 percent on conservative sales outlook

Deckers Brands stock fell 16 percent in extended trading hours since the company’s sales outlook did not meet investors' expectations following a strong set of results registered during the holiday quarter. According to data compiled by LSEG and reported by Reuters, the company’s net sales increase of 17.1 percent to 1.827 billion dollars beat...

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Ugg debuts experiential pop-up 'Feel House' in Los Angeles, co-created with Post Malone

Ugg has launched a new multi-sensory, retail pop-up experience co-curated by Post Malone in Los Angeles. Originally launched in April 2022 by the Southern California-based brand under the name 'Feel House,' the experiential retail concept aims to bring together community, collaboration, product, and heritage into one space dedicated to...

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Deckers Brands Q2 sales increase by 20 percent

Second quarter net sales at Deckers Brands increased 20.1 percent to 1.311 billion dollars. On a constant currency basis, net sales increased 20.4 percent. Gross margin for the quarter was 55.9 percent compared to 53.4 percent, operating income rose to 305.1 million dollars and diluted earnings per share to 1.59 dollars. “Hoka and UGG produced...

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Lolë acquires footwear brand Sanuk from Deckers

Lolë Brands has announced the acquisition of outdoor lifestyle footwear brand, Sanuk, previously a division of Deckers Brands. "Sanuk is iconic for its disruptive spirit and loyal fanbase, and we're pleased to welcome the brand to the Lolë family. We look forward to working alongside Katie and leveraging Lolë's resources and partnerships to...

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Deckers Brands Q1 net sales up 22.1 percent

Deckers Brands net sales increased 22.1 percent to 825.3 million dollars for the first quarter, while on a constant currency basis, net sales increased 23 percent. Gross margin for the quarter was 56.9 percent, operating income rose to 132.8 million dollars and diluted earnings per share increased to 4.52 dollars. For the fiscal year 2025, the...

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Deckers reports ‘record’ results for FY24, Hoka and Ugg drive sales

Footwear and apparel group Deckers reported strong results for the fiscal year 2024, with net sales rising 18.2 percent to 4.288 billion dollars. Sales were largely driven by two of its portfolio brands, Hoka and Ugg, which saw net sales increase 27.9 percent and 16.1 percent, respectively. Elsewhere, net sales took notable hits. Teva, for...