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Business

Levi Strauss posts sales and earnings growth, raises outlook

Levi Strauss & Co. has reported net revenues of 1,498 million dollars, an increase of 41 percent on a reported basis, and 38 percent on a constant-currency basis, compared to the same period in the prior year. The company’s wholesale net revenues increased 45 percent reflecting strong demand in the U.S. and Europe, direct-to-consumer (DTC) net...

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Apparel

Levi’s develops Denizen for India

India ranks third among Levi Strauss’ Asian outlets. Now the brand has especially created a jeans line called Denizen. To drive growth across India, Denizen will be priced in the Rs 799 to Rs 1,499 range. Denizen is actually replacing Signature, launched in India in 2006, offering an entry level price of Rs 799. However, while Signature was...

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Fashion

Denizen outfitting the youth segment

Levi Strauss & Co, the leading international premium jeans wear manufacturer best known for their brand Levi’s, has just launched a new brand -- Denizen. It aims to outfit a new generation of upwardly mobile youth, aged between 18 to 28 with great fitting, quality jeans wear and other fashion essentials at affordable prices. Levi Strauss...

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