Disney India news and archive

Pokémon affect, now adults take to cartoon based apparels

After wooing kids cartoon characters like Mickey Mouse are coming now being introduce in adult clothing. For example, Only, the fast fashion brand, has Mickey Mouse motifs in colors of maroon, grey and blue in its tees. It’s not uncommon to see collections that shun the classic bright red, blues and yellows, offering instead subtle versions of...

Apparel

Disney plans to offer fashion for adults

The retail arm of entertainment company, Disney India has decided to venture into adult fashion category. It plans to increase the contribution of the segment to its total revenue from 7 percent to 20 percent over the next 3 years. As per a study conducted by Disney India and AC Nielsen, 33 percent males and 42 percent females own graphic and...