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Fashion

Pizza Hut has dropped a streetwear collection

In the latest edition of unlikely companies to launch fashion collections, Pizza Hut has announced a streetwear drop. The US restaurant chain has released a limited-edition capsule collection, aptly named ‘Pizza Hut Tastewear’, which comprises a tracksuit, t-shirt, slides, a bejewelled pepperoni chain and a cup, all in the company’s classic red...

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Retail |IN DEPTH Featured

The business of hype: why so many fashion brands are now doing “product drops”

16 seconds. That’s how long it took for Rimowa’s suitcase collection in collaboration with streetwear brand Supreme to sell out, despite its starting price of 1600 US dollars. Both labels announced the collaboration by simply posting a picture of the product on social media, alongside its release date -- a mere three days ahead. View this post...

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