Entrupy news and archive

AI can detect if a luxury item is fake

Articifical Intelligence (AI) can now detect if your luxury handbag is a counterfeit. Entrupy, a technology service founded in 2012, uses AI to authenticate luxury goods and sneakers in the resale market. Their tool is employed by hundreds of vintage resellers and claims a 99.1 percent accuracy rate in verifying the authenticity of luxury brands...

RetailFeatured

New app aims to spot counterfeit luxury goods

It was only a matter of time before an app was designed to see if online purchases of luxury goods are authentic or could indeed be counterfeit. Entrupy, a tech startup, aims to solve any doubts if the Hermes Birkin or Chanel 2.55 you are buying online is the real deal. The New York-based company recently raised 2.6 million dollars in a Series A...