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Retail

Sidharth Malhotra is the new face of Euro Fashions

Premium innerwear brand, Euro Fashion Inners has roped in youth icon and Bollywood star Sidharth Malhotra as its new brand ambassador and has launched a new commercial, with the tagline, ‘Start Something Sexy’. The brand’s association Malhotra comes time when its charting good growth and making its presence felt in the knitwear space. Euro...

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