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Apparel

Pantaloon hands over its creative to Everest

Everest Brand Solutions has bagged the creative duties of Pantaloon Fashion and Retail, now a part of the Aditya Birla Group. The agency also handles the account group’s retail chain More. The account will be handled by Everest’s Mumbai office. Earlier a part of the Future Group, which sold a majority stake in Pantaloon to Aditya Birla Nuvo, the...

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