Experiential retail news and archive

When the moment is the message: fashion marketing at sports’ biggest stages

Arriving at the top of the escalator in Antwerp’s flagship Zara store, shoppers are met with a mannequin dressed head to toe in white. The look is instantly recognisable. Worn by Bad Bunny during his Super Bowl performance, it went viral within hours. Much of the post-game commentary focused on the estimated “media value” of the appearance, but...

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Business|Report

Consumers plan for value-first shopping in 2025

New research from American Express highlights how British consumers are shaping their spending priorities for 2025, revealing a strong focus on experiences, a more strategic approach to spending, and an enduring commitment to local businesses. The findings, based on a survey of 2,000 adults, reflect a desire to balance enjoyment with financial...

Retail

Abercrombie & Fitch open doors to London flagships as high street revival gains pace

Abercrombie & Fitch, the American retailer once synonymous with preppy youth culture, on Friday opened its doors to two new stores in London’s prime shopping districts. The locations, on Oxford Street and in Covent Garden, mark a significant expansion for the brand as it capitalises on renewed consumer appetite for physical retail experiences....

Culture

Saks celebrates SNL legacy through retail storytelling

In a collaboration that bridges entertainment and luxury retail, Saks Fifth Avenue has transformed its flagship store windows into a nostalgic tribute to Saturday Night Live's 50-year cultural legacy, leveraging the iconic comedy show's brand equity to create a unique retail experience. The immersive installation, curated in partnership with...

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Retail

Ugg debuts experiential pop-up 'Feel House' in Los Angeles, co-created with Post Malone

Ugg has launched a new multi-sensory, retail pop-up experience co-curated by Post Malone in Los Angeles. Originally launched in April 2022 by the Southern California-based brand under the name 'Feel House,' the experiential retail concept aims to bring together community, collaboration, product, and heritage into one space dedicated to...

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Retail|Interview

Astrid & Miyu opens first global flagship store: ‘Experiential retail is integral’

Physical retail remains an avenue in which brands can evolve and experiment with their identity in the context of the real world. It is exactly this that has led London-based jewellery brand Astrid & Miyu (A&M) to open its first global flagship store, achieving a dream that its team has held for years and thus cementing its presence further...

Fashion

Come summer, luxury brands are turning to experiential partnerships and collaborations

Luxury fashion houses are increasingly venturing beyond traditional retail, embracing pop-up stores and hospitality collaborations to enhance brand visibility and capture affluent consumers during their leisure time. If you are holidaying in Southern Europe this summer, you are likely to come across Loewe, Dior, Chanel and a bevy of other...

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Retail

Technology in Physical Retail: Enhancing Experience, Not Replacing It

In an age where digital innovation permeates every aspect of our lives, the future of physical retail has certainly been a subject of much discussion in recent years, with many retail experts predicting a complete shift towards fully immersive digital worlds. However, the reality has been quite different. Instead of being replaced, physical...

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Retail

Unveiling the future of retail: EIU's 2024 outlook

From the bustling aisles of brick-and-mortar stores, now filled with "experiential shopping" experiences, to the fast-changing landscapes of online commerce, with an ever-increasing number of pure players and discounters entering the game, what are the latest trends shaping consumer goods and retail? Will inflation fluctuating rates keep on...

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Retail

Fashion's Next Frontier: The Rise of Connected Experiences

In an increasingly digitally dominated era, the fashion category is driving a profound shift in retail, delivering connected experiences that transcend traditional boundaries. No longer is it just about the product. Brands like Louis Vuitton are redefining the physical space as a platform for cohesive storytelling, engaging consumers, and...

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Retail

Kidswear wonderlands: How brands create magical retail spaces

For me, the most successful kidswear brands are not just selling clothes, they are creating immersive havens that go beyond ‘mundane’ retail. Header image: The Mini Bala store beautifully embodies the concept of parent-child companionship, creativity, and a welcoming spirit of sharing within its space. By designing physical environments that...

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Retail

Beyond festive tradition: A disruptive celebration of tradition and innovation

As the holiday season fast approaches, its clear to see that brands are stepping up their game this year, transforming Christmas into a truly disruptive celebration which goes beyond the ordinary. This festive season, retail is redefining traditions, capturing attention through distinct bold colours, seamless integration of digital, and...