FIDA news and archive

‘Illustration is stronger than ever’: Fida 2023 winners named

The eight winners of this year’s Fashion Illustration and Design Awards (Fida) have been announced, each selected for their high standard of artistic ability and diverse range of technical skills. For its eighth edition, Fida introduced new textiles and live event artist categories for the first time, bringing the total award categories to...

Fashion Featured

The 7th Fida Awards celebrates the broadening aesthetic of fashion illustration

The Fida Awards, the first global online platform to promote fashion illustration and drawing, announced its 7th round of winners on May 26 via zoom. The illustration awards happen twice annually to coincide with the spring/summer and fall/winter fashion seasons and the second, later this year, will be an in-person awards ceremony, location to...

Fashion Featured

Fashion illustration and luxury Italian craftsmanship merge in Fida's Rodisegno prize

In a move that Fida founder, Patrick Morgan, describes as “the start of a journey and partnership between artist and artisan,” the Fashion Illustration and Digital Arts community and Italian accessory house, Rodo, collaborated to create the “Rodisegno Prize - Drawing an Icon.” The competition is a result of Fida’s aim to promote excellence in...

Fashion Featured

Istituto Marangoni and Fida to stage fashion illustration show during Miami Swim

Fida, the Fashion Illustration and Drawing Awards, is launching its first Fashion Arts Summer Exhibition which will be hosted by Istituto Marangoni Miami during the upcoming Miami Swim week. The school’s Billboard Building, designed by Shulman + Associates, in the city’s Design District, is celebrated for its blend of traditional and...

Fashion

Fida: Wooing women with unique ethnic collections

Promoted by duo Sharad and Samir Nawalgadia of SNG Fashion, women’s ethnic wear brand Fida has created a niche not only among the women in Kolkata, where it began its journey but throughout India. Today, Fida collection is available in 20 stores across 12 cities including Mumbai, Delhi, Kolkata, Hyderabad, Bangalore, Jaipur, Bhopal, Indore,...

Fashion

Fida: Travels to smaller towns for bigger growth

Fida the premier women’s wear brand is happy with the way the summer season has panned out for them. As Sharad Nawalgadia, MD, SNG Fashions puts it, “Summers have been hot in the real sense as the season’s collection has generated more numbers than expected. The cool colors and pastel shades were a big success among woman.” Popular for its bold...

Fashion

Going Fida over ethnic styles

Delhi-based women’s premium ethnic wear brand Fida is poised to create cool ripples this spring/summer with its prêt collection. Inspired by the bounty that nature brings forth during these seasons, Fida infuses the aspirations of these innate catalysts in its designs. Complimenting the bright, hot summers with a vibrant palette, the collection...

Fashion

Fida woos with autumn/winter prêt collection

Fida the ethnic wear fashion brand for women which was known as FI till recently, is on a new high. The brand has achieved a 100 per cent growth as compared to the last financial year with its footprint expanding from its strong foothold in the East to across the country. In the highly lucrative women’s wear market, Fida is striving hard to...

Apparel

SNG renames FI as Fida

SNG Fashions which launched FI (Fashion & I), a premium women’s garment brand in 2004, recently renamed this ethnic wear brand as Fida. The brand now has aggressive expansion plans all over the country over the next few years. The first outlet of this high profile brand with the new identity came up at Malhaar Mall in Indore. The 1,500 sq. ft....