Footwear news and archive

Vivaia opens debut UK store in London

Footwear brand Vivaia has opened its first UK retail store in Westfield London shopping centre, following the opening of its debut store in New York City, US, in April. In a statement, Vivaia said the strategic opening in the UK comes as London has surpassed New York City as the brand’s top global market in 2024, and the flagship marks the brand...

Fashion |In Pictures

Gymshark launches debut footwear with performance brand R.A.D

Global gym and fitness apparel brand Gymshark has launched its first-ever footwear products in collaboration with British performance footwear brand R.A.D. The collaboration brings together two of the UK’s biggest exports in the performance space and comes in response to calls from the Gymshark community to expand into footwear to complement its...

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Retail

Alohas opens permanent store in Paris and arrives in London

Madrid – Alohas, the Spanish footwear, accessories and on-demand fashion brand, continues to consolidate its global retail network with the opening of a permanent store in Paris. A new point of sale will be added at the end of September: the brand’s first store in the UK. As part of its commitment to physical retail as an "experiential" way to...

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Business|Interview

Barefoot shoe brand Blusun: '15 years ago there were three competitors, today there are 150'

The barefoot shoe market is booming and represents a strong growth area within the footwear segment. The founders of the German barefoot shoe brand Blusun explain why barefoot shoes are so successful and how the segment has developed in recent years. Barefoot shoes are one of the few dynamically growing segments within the footwear market, which...

Fashion |In Pictures

Reebok unveils ‘Clueless’ sneaker capsule collection

Sportswear brand Reebok has teamed up with Paramount Consumer Products to launch a capsule sneaker collection to celebrate the 30th anniversary of the teen comedy film ‘Clueless’. The ‘Reebok x Clueless’ collaboration honours the film’s legacy through a footwear collection with sneakers featuring yellow plaid and pink detailing, paying tribute...

Fashion |In Pictures

Converse launches limited-edition Bluey collection

American lifestyle brand Converse has collaborated with animated TV show Bluey, centred around the loveable, inexhaustible Blue Heeler dog, on a limited-edition collection of footwear, apparel, and accessories. The creative partnership with BBC Studios and Ludo Studio, who together produce Bluey, has transformed classic Converse styles to “...

Fashion |In Pictures

Allbirds launches the world’s first polycotton recycled sneaker

US footwear brand Allbirds has unveiled a new collection that “remixes trash into treasure” with the first-ever footwear made from textile-to-textile recycled materials from polycotton waste. The sneakers have been developed in partnership with Blumaka, a leader in converting recycled foam into world-class footwear products, and Circ, an...

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Business

Manolo Blahnik’s revenues hit by shift towards direct-to-consumer

Luxury footwear and accessories brand Manolo Blahnik has reported that its strategic shift towards a more direct-to-consumer (D2C) focused model has led to lower revenues in 2024, while also being its third-best year of sales to date. Revenues at the luxury footwear brand dropped 19 percent year-on-year to 86.4 million euros (74.5 million...

Fashion |In Pictures

Crocs signs multi-year licensing deal with the NFL

Comfort footwear brand Crocs has inked a new multi-year licensing agreement with the National Football League (NFL) to release the first-ever NFL team-inspired Crocs footwear and Jibbitz charms collection. Launching during the 2025 NFL season, the initial collection will feature products designed to “capture the passion and personality of NFL...

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Business

Brazilian government responds to US tariffs with new economic measures

One week after the United States imposed a 50 percent surcharge on products imported from Brazil, the Brazilian government announced the "Brasil Soberano" Provisional Measure. The announcement, made on the morning of Wednesday, August 13, at the Planalto Palace in Brasília, was attended by President Lula, ministers, heads of the Chamber and...

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Business

US Tariffs impact Brazilian footwear industry: Export slowdown and job loss concerns

Abicalçados, the Brazilian Footwear Industries Association, analysed data based on figures from Secex, the Foreign Trade Secretariat. The analysis highlighted that in July, footwear exports totalled 76.74 million dollars. This represents a decrease of 11.8 percent compared to the same month in 2024. In the first seven months of 2025, exports...

Fashion |In Pictures

Zendaya unveils first co-created footwear with On

Actress Zendaya has debuted her first-ever co-designed shoe with Swiss premium sportswear brand On, with which she has been a brand partner since June 2024. Zendaya enlisted her longtime stylist, Law Roach, in the design project with On to reimagine the running brand’s Cloudzone silhouette with a “bold update”. Her sneaker, named the ‘Cloudzone...