Gap news and archive

Gap teams up with New York-based designer Sandy Liang

American retailer Gap has unveiled a new collaboration with New York-based designer Sandy Liang, inspired by “modern girlhood and self-expression”. The limited-edition collection for women and kids launches on October 10 and is rooted in a shared nostalgia, merging Gap’s heritage and timeless aesthetic with Liang’s signature feminine edge,...

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Banana Republic acquires fan-built brand archive, launches vintage platform

Banana Republic is honing in on its past. The Gap-owned brand is hoping to bring its history into a fresh light for a new generation through the acquisition of a fan-built archive, ‘Abandoned Republic’. The digital platform, curated by archivist Robyn Adams, exhibits a selection of memorabilia, including illustrated catalogues and original store...

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Gap Inc. adds music industry leader Jody Gerson to board

Gap Inc. has appointed Jody Gerson, the chairman and CEO of Universal Music Publishing Group (UMPG), to its board of directors, effective immediately. Gerson is recognised as a trailblazer in the music and entertainment industry, with over three decades of experience leading digital transformation and championing creativity and innovation. She...

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Gap Q2 sales remain flat, led by three largest brands

US-based retailer Gap Inc. reported flat net sales for the second quarter to August 2, 2025, amounting to 3.7 billion dollars. Comparable sales were up 1 percent year-over-year (YoY), reflecting the sixth consecutive quarter of positive growth. Store sales saw a 1 percent decrease, while online sales rose 3 percent and accounted for 34 percent...

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Maggie Gauger to lead Athleta as global brand president and CEO

Gap Inc.has announced a leadership transition for its Athleta brand, with Maggie Gauger appointed as global brand president and CEO, effective August 1, 2025. Gauger succeeds Chris Blakeslee, who will step down from his role but remain with the company as an advisor to ensure a seamless transition. Richard Dickson, CEO of Gap Inc., expressed...

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Gap Inc. appoints head of communications

Gap Inc. (Gap), the US fashion company behind brands such as Old Navy, Gap, Banana Republic and Athleta, welcomes Mame Annan-Brown as head of communications and executive vice-president. This is a newly created role, according to the company's press release. As a member of the executive team, Annan-Brown will oversee communications, the Gap...

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Gap, Houdini and Target partner with Syre on commercial launch of circular polyester

Textile-to-textile recycling firm Syre has established a strategic partnership with Gap Inc., Houdini Sportswear and Target ahead of the commercial launch of its circular polyester product. All of the companies have agreed, within their own capabilities, to utilise the company’s polyester, furthering both Syre’s mission of reaching a broader...

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Gap unveils golf-inspired collaboration with Malbon

American retailer Gap is launching a golf-inspired capsule collection with Los Angeles-founded golf lifestyle brand Malbon Golf that aims to celebrate “individuality and timeless style across generations”. The Gap x Malbon collection launches on June 6 and blends Malbon's signature golf aesthetic with prep-inspired Gap essentials, offering...

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Gap posts strong Q1, maintains optimistic outlook despite tariff uncertainty

Apparel retailer Gap Inc., parent to Old Navy, Gap, Banana Republic, and Athleta, announced net sales of 3.5 billion dollars, a 2 percent increase for its first quarter ended May 3, 2025. Comparable sales also rose by 2 percent year-over-year. Online sales increased 6 percent and represented 39 percent of total net sales, while store sales...

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Old Navy innovates with Radar, uses RFID and AI for smarter inventory management

Old Navy, a brand under Gap Inc., is enhancing its retail operations through a new partnership with American technology company Radar. This collaboration aims to implement AI-powered RFID technology across all U.S. Old Navy stores to optimize inventory management, according to a Gap Inc. press release. Old Navy CEO Haio Barbeito stated that this...

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Gap reports higher earnings and comparable sales in Q4

San Francisco based apparel retailer Gap maintained growth momentum in the fourth quarter of 2024 with comparable sales increase of 3 percent. Net income increased to 206 million dollars and diluted earnings per share to 54 cents versus 185 million dollars and 50 cents reported in the previous year. However, net sales of 4.1 billion dollars were...

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Fashion |In Pictures

Gap championing Black designers for Black History Month

American retailer Gap has teamed up with New York-based Harlem’s Fashion Row (HFR), which provides business solutions to retailers committed to equity for Black and Latin-X design talent, to launch a limited-edition collaboration featuring the work of six Black designers. The Gap × Harlem’s Fashion Row collection launches on February 14 during...