Grassroot news and archive

Grassroot launches maiden flagship store in The Chanakya mall

Anita Dongre’s brand Grassroot has opened its fifth store and first flagship in Delhi at The Chanakya mall. Spread across 1,500 sq. ft. and the store has an organic look with a gold, cork and wood color scheme. Grassroot is a conscious expression of sustainable fashion that celebrates the universality of traditional Indian crafts. The Chanakya...

Retail

This June, Anita Dongre steps into New York with new ‘Grassroot’ store

Well known fashion designer Anita Dongre's craft based sustainable brand Grassroot is ready to step outside India with a new store in Broome Street, in New York by end of June. This will be followed by the launch of couture store on Wooster street by mid-July. The brand already has a global presence online but with bridal couture, it's better to...

Retail

‘Anita Dongre Grassroot’ store launched in Mumbai

Successful fashion designer Anita Dongre is launching a new label with a new store under her brand portfolio called ‘Anita Dongre Grassroot’ along with an NGO. The leather-free brand follows the concept of sustainability and uses natural and vegetable dyes. The collection on offer is handcrafted and works towards the revival of India’s rich...

Fashion

Green Impact: ‘Eco friendly’ brands all for a cause

Eco-friendly is the buzz word among apparel makers worldwide and also in India. Of course, being eco-friendly has acquired a business sense in retail too. No wonder, top apparel brands like Woodland, Wills Lifestyle, Van Heusen, Benetton, SKNL, et al are betting big on eco-friendly lines to woo the environment-conscious consumer. Arindam Saha,...