Groversons news and archive

Groversons ramps up thermals range, positive about growth

Groversons, the brand best known for undergarments and thermals has introduced premium fabric thermals, which are very thin and fine in every respect. The fabric is soft with improved texture. The warmth it provides is far better than regular fabrics. Comfort is another feature that this fabric is known for. And as Siddharth Grover, Director,...

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Fashion

Groversons launches "Winta" thermal range for A/W’15

Winta – a new thermal wear collection by Groversons falls in the utility segment. Primarily the product is with single body-hugging fit in two colours - pearl white and charcoal black. “Looking into the need of consumers for light weight and stretchable fabric Winta has developed three kinds of fabric blends - Cotton polyfil cotton sandwiched...

Fashion

Lingerie players move beyond basics to capture the market

Domestic hosiery manufacturers are going beyond just offering basics. With an aim to give strong competition to global players eyeing to capture the market, domestic brands are adding new categories like party innerwear and night wear. By investing in R&D, design and following the global trends, companies like Bangalore-based Gokaldas Intimate...

Fashion

Groversons revamps into a younger avatar

Popular innerwear brand, Groversons, completes 60 years in the industry this October. And to make it a memorable year, the company is planning to leave no stone unturned. While the process of revamping has already started the brand looks forward to have a more young and vibrant identity, moving from being a popular mass brand to a more premium...

Fashion

Groversons: All set to bring in ‘lingerie revolution’

With a market share of 20-25 per cent and with a bouquet of women’s underwear brands under it the Groversons Group is looking to spreading its reach in the untapped states. Focusing on aggressive marketing, new market segments and product categories and new areas of business operations, the group is confident about achieving its target. As...

Fashion

Groversons spreading its reach in south India

Groversons the popular lingerie brand which holds 23 per cent market share in the organized bra segment is working on a blueprint to open company owned stores across India. The brand which has only two company-owned stores now plans to open 50 exclusive stores across India. “We are aiming for 300 per cent growth from exclusive brand outlets...