Groversons launches "Winta" thermal range for A/W’15

Winta – a new thermal wear collection by Groversons falls in the utility segment. Primarily the product is with single body-hugging fit in two colours - pearl white and charcoal black. “Looking into the need of consumers for light weight and stretchable fabric Winta has developed three kinds of fabric blends - Cotton polyfil cotton sandwiched fabric as a basic range, PC ribbed fabric (light weight) and PC brushed fabric blend,” explains Rakesh Grover, MD, Groversons Apparel.

Winta thermals for the entire family

Winta is providing all possible styles in thermals for ladies, gents and kids like- round neck, full sleeves and half sleeves, V-neck full sleeves and half sleeves, round neck, sleeveless along with lower for gents. Sleeveless slips and camisoles, sleeveless and half sleeve blouses, string camisoles, three quarter sleeves slips and lower for ladies. Full sleeves front open and round neck full sleeves along with lowers for kids.

“In thermal wear category, now demand is for lightweight moderate hot products, as winters are not very harsh these days. As the product falls in the category of necessity product line there are no big trends prevalent in the market. Products are divided as top end or niche market products which are very lightweight and thin fabric products and are wool based or polyester based, mid- segment cotton poly-fill cotton sandwiched fabric products and mass selling thick fabric with very high GSM having heavy brushed effect for two wheeler riders,” avers Grover.

According to him, innovation and styling is driving the winter wear industry. “Within a span of four to five years, there are four to five different blends of fabrics with different knits that have been introduced and more innovations are being worked out. This is in particular for thermal wear product line, for other products also a lot of innovative products are being introduced,” says Grover.

Eyes 100 percent growth this season

Winta thermal wear line was launched last year and last one year was utilised to create awareness and penetration to the product in the market. This year, the company is looking forward to a 100 percent growth.

As far as retail presence is concerned, Grover says, “Though we have a large presence, it would be premature to give an exact number of retailers. This year again we are planning to have a 100 percent growth. Our target is to be present in each and every market in each territory. And we are not going by the numbers but targeting quality retailers. By this year end our presence will be phenomenal.”

The company is in the expansion mode and targeting all traditional and non-traditional markets across the length and breadth of the country. It has also launched an online platform and is aggressive about the medium. “Within next two years, ecommerce will contribute around 15 percent of the total brand turnover,” concludes Grover.