Articles by Sujata Sachdeva
Design network platform 'Fashion Is One' expands online presence
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Fashion Is One (FIO) is expanding its online presence in the national and international markets. Founded in 2019, this fashion and design network platform hosts events that include runway shows, pop-ups, and exhibitions. FIO is the first fashion and design week-based startup to have received funding and strategic support from professional angel...
Biba adds another in Delhi NCR
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Women’s ethnic wear brand Biba has opened a new store at the DLF Avenue in Delhi NCR to launch its spring/ summer 2020 collection. This is the brand’s 34th store in the region. The store features a large selection of brightly colored ethnic wear displayed on natural, wooden structures placed about the space. With a marble floor and white...
Three designers with India connect shortlisted for 2020 LVMH Prize
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Three Indian designers, Priya Ahluwalia, Kaushik Velendra and Supriya Lele are among 20 shortlisted for the LVMH prize for young fashion designers. Priya Ahluwalia is an Indian-Nigerian menswear designer. She uses archival fabrics from Adidas for ready-to-wear pieces. Kaushik Velendra is a Chennai born men’s wear designer. He continues his...
Snapdeal to increase seller base add another 5,000 manufacturers, sellers
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E-commerce marketplace Snapdeal plans to increase its seller-base by adding another 5,000 manufacturer-sellers on its platform in 2020. It expects most of these manufacturers to join from India’s production hubs such as Meerut, Ludhiana, Tirupur, Jaipur, Panipat, Surat and Rajkot. Over the last one year, many manufacturers of daily use products...
Top fashion brands move away from exclusive e-tail deals
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Top apparel and footwear brands, including Under Armour, Nike, Marks & Spencer and Adidas are shunning exclusive agreements in order to reach a wider consumer base, which is not possible by being available on a single e-commerce platform. For instance, German sportswear maker Adidas, which had an exclusive tie-up with Flipkart and Myntra, has...
Reliance Retail Q2 revenue grows 27 per cent
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Reliance Retail’s revenue grew 27 per cent during the second quarter. The company also added 337 stores in the quarter, taking its total count to 10,901 stores across 6,700 towns and cities. In terms of retail area, there was a 26 per cent growth. Reliance Retail gained from optimum customer value proposition, segmentation and a targeted...
Anita Dongre teams up with Lenzing, uses Ecovero fiber for collections
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Designer Anita Dongre’s brand Global Desi and And are using Lenzing Ecovero, an environment-friendly viscose fiber brand from Lenzing. The collaboration offers a special collection by the brands made with sustainable fiber. This partnership marks a key milestone in the sustainability journey of Lenzing Ecovero as the eco-viscose fiber forays...
Fabindia aims at 40 experience centers, opens a store in the Northeast
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Fabindia plans to have around 40 experience centers before the end of the current financial year. The company expects strong sales in the festive season despite a slowdown and a rise in revenue on the back of its retail expansion this fiscal. The ethnic lifestyle retailer is also working with 60,000 artisans from 25 states for its products and...
Myntra will hire tailors to deliver fit clothes on demand
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Now, tailors will deliver clothes ordered on Myntra. This will enable them to alter products at the customer’s doorstep and help reduce return on sale. This has been prompted by the fact that garments are returned mainly because of minor alterations required like the length reduction of jeans or top sleeves. The Flipkart-owned fashion portal has...
Max Fashion joins Amazon Fashion India to retail products
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Beginning August 1, 2019, Max Fashion, India’s most loved value fashion brand for men, women and kids, is available on Amazon Fashion India platform. The Max store on Amazon Fashion has launched latest selection of seasonal fashion and trends from their autumn ’19 collection. The launch of Max Fashion on Amazon Fashion in India is an attempt by...