HanesBrands news and archive

HanesBrands expands activewear category with Hanes Moves

Apparel manufacturer HanesBrands has set about reestablishing itself in the activewear category with a new collection dubbed ‘Hanes Moves’. The line, focused on performance and comfort, offers pieces for women, men and children. Hanes Moves already began slowly rolling out in 2024, however, those behind the brand said this will continue into the...

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HanesBrands beats Q3 expectations, raises outlook

HanesBrands net sales from continuing operations were 937 million dollars in the third quarter, down 2.5 percent, while on an organic constant currency basis, net sales were consistent with prior year. The company's adjusted earnings were 15 cents per share, topping the analyst consensus of 12 cents per share. The company is raising its...

Business

Authentic completes Champion acquisition, announces new brand partners

HanesBrands has completed the sale of the intellectual property and certain operating assets of the global Champion business to Authentic Brands Group. It is the second-largest brand acquisition in Authentic’s history. “With the successful completion of this transaction, combined with our internal cash generation, we expect to pay down...

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HanesBrands reports Q2 earnings, revenues decline

HanesBrands net sales of 995 million dollars decreased around 4 percent or by 1 percent on an organic constant currency basis with better-than-expected innerwear sales in the US essentially offset by the expected macroeconomic headwinds in Australia. Loss for the quarter expanded to approximately 137 million dollars or 39 cents per diluted...

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HanesBrands appoints Sharilyn Gasaway to its board of directors

HanesBrands has appointed Sharilyn Gasaway to the company’s board of directors. Gasaway’s term runs through the 2025 annual meeting of stockholders, and she will serve on the audit committee. The company said in a release that Gasaway brings experience from her time at Alltel Corporation where she was executive vice president and chief financial...

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Authentic Brands Group acquires Champion

Authentic Brands Group (Authentic), which counts Reebok, Ted Baker and Quiksilver among its brand portfolio, has confirmed it's acquiring the Champion Athleticwear brand and business from HanesBrands for 1.2 million US dollars. The strategic move will see the global brand development, marketing and entertainment platform expand its position in...

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HanesBrands Q1 sales decline, maintains outlook

HanesBrands net sales of 1.16 billion dollars were at the midpoint of the company’s expected range, a decrease of approximately 17 percent. On an organic constant currency basis, net sales decreased approximately 15 percent compared to last year. However, operating profit and operating margin in first-quarter were 52 million dollars and 4.5...

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Authentic Brands Group snaps up Champion for over one billion dollars

Authentic Brands Group has emerged as the winner of a bidding war for Champion after it secured an agreement to purchase the athleisure brand from HanesBrands Inc. for just over one billion dollars. A source close to the situation confirmed the news to WWD, stating that the acquisition should close “around the end of May or early June”. While...

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HanesBrands reportedly seeking 1.4 billion dollars for Champion

The deadline to submit the first-round of bids for sportswear label Champion closed this week, painting a clearer picture of what HanesBrands, its soon-to-be former owner, is expecting to see in return for its sale. According to sources for WWD, the group has placed a 1.4 billion dollar starting price tag on Champion, with multiple bids now...

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HanesBrands Q4 sales drop, Champion posts sharp decline

HanesBrands net sales for the fourth quarter of 1.3 billion dollars decreased 12 percent compared to last year. On an organic constant currency basis, net sales decreased approximately 10 percent. The company said, Champion brand sales decreased 23 percent on a reported basis, and 24 percent on a constant currency basis, as compared to prior...

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Fashion and the Super Bowl: A run down of the industry’s most impactful commercials

The final picks for the Super Bowl, the National Football League’s (NFL) championship event, are beginning to narrow down. Next to this, brands that have snapped up a famously prime ad spot during the game are also preparing to unveil their always highly anticipated commercials. Now worth around seven million dollars, these 30-second slots are...

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HanesBrands names new chairman

Apparel label HanesBrands has announced the appointment of William Simon to the position of chairman of its board of directors, effective from December 31, 2023. Simon will succeed Ronald Nelson, who has made the decision to retire as both chairman and board member at the end of the year. Simon has been serving as a director at HanesBrands since...