Hard Currency news and archive

Hard Currency finds non-metros lucrative for business

Brand Hard Currency was launched by Paresh Chandan in 1995 as an exclusive denim brand only for men. “At present, we have two brands in our portfolio: Hard Currency and 10 Pounds. 10 Pounds offers denim for kids and jeans for women. Hard Currency deals exclusively in men’s jeans and cotton trousers,” informs Unita Chandan, Creative Director Hard...

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Hard Currency unveils new designs for summer & winter

Established in 1995, Hard Currency the denim wear brand only for men is introducing new washes in its denim range for coming winter. Also on the agenda is expanding pan India presence, while perking up online reach. According to Udita Chandan, Creative Director, Hard Currency, the company expects forthcoming winter to bring in positive growth to...

Fashion

Hard Currency focuses on vintage denim collection

Established in 1995, Hard Currency is a men only denim wear brand. At the recent CMAI’s National Garment Fair in Mumbai, the company introduced a collection of 10 percent vintage and distressed (torn) denims range. Elaborating on the USP of this collection, Unita Chandan, Fashion Creative Director, Hard Currency, said, “We want to popularize our...

Fashion

Hard Currency unveils Limited Edition, new brand 10 Pounds

After witnessing a slow and stagnant market last season, Hard Currency brand from the house of Aru Enterprises has introduced an economical offer called 10 Pound. With a turnover of Rs 12 crores, the company is now aiming for a 50 percent growth in the next two to three years. “Inflation and a rise in raw materials cost have already resulted in...

Fashion

Hard Currency launches ‘10 Pound’ denims for men

Hard Currency has launched a denim brand for men called ‘10 Pound’. The company has chalked out plans to establish the new brand across India. 10 Pound is also targeting 25 percent growth this festive season. New denim brand for domestic market “We have launched a new brand of denims for men called ‘10 Pound’. It is a subsidiary of Hard Currency...

Fashion

Hard Currency: Targeting 30 percent growth over 2-3 years

Aiming for a 30 percent increase in turnover over the next two to three years, Hard Currency, the denim brand from Aru Enterprises is taking the forthcoming season as a challenge. Explaining the reasons behind this, Paresh Chandan, Proprietor, Aru Enterprises says, “There is a drastic change in the market at present. Change in fashion has been...

Fashion

Hard Currency: Looking to scale up business across states

Denim brand Hard Currency from Aru Enterprises is buoyant about the festive season ahead. As Paresh Chandan, Director, Aru Enterprises, “The market has been growing in terms of sales. I am hoping the fair season goes off well compared to the beginning of the year. Apart from the states we are present in, we have started distributing in Bihar and...

Fashion

Hard Currency to expand shirt portfolio

Hard Currency, the men’s denim brand from Aru Enterprises is planning business growth through an increased pan-India presence. Director duo Unita and Paresh Chandan explain their strategy, “Small cities in the south give us our major business. In the next six months we are planning to venture into Tamil Nadu. We also have a distributor in Madhya...