Hoff news and archive

Hoff opens new London flagship in Covent Garden

Spanish sneaker brand Hoff has opened its newest flagship store at 124 Long Acre, Covent Garden in London, ahead of additional international openings this quarter in Mexico and Amsterdam, the Netherlands. The new store marks Hoff’s second and largest London location, adding to its Regent Street store, and represents the brand’s first major...

Retail

Hoff consolidates its European expansion with its first store in Amsterdam

Spanish footwear brand Hoff has formalised its registration with the Netherlands Chamber of Commerce, a first move ahead of the opening of its first store in Amsterdam during the first quarter of 2026. The move consolidates the brand's progress within its international expansion plan in Northern Europe. This market is gaining importance in its...

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People

Hoff hires David Tourniaire-Beauciel to lead design and drive international growth

Madrid – A new chapter has begun for Hoff, as the firm, led and co-founded by Fran Marchena, announced the appointment of David Tourniaire-Beauciel as its new design director. The renowned French designer is a key figure in the evolution of footwear lines for revolutionary labels, most notably Balenciaga, where he served as a close collaborator...

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Business

Hoff sells minority stake to fuel growth and expansion plans

Spanish fashion brand Hoff has sold a minority stake in its business to Luxembourg-based private equity fund Rahco Capital to fuel its next phase of expansion and growth. Following the closing of the acquisition, Hoff founder Fran Marchena will continue to operate the brand, and maintains the position of majority and controlling shareholder,...

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Business|Interview

Fran Marchena, CEO and founder of Spain’s Hoff: ‘Franchises have become a great ally in our expansion’

Valencia - What started as a fledgling online business in the Spanish province of Alicante - the cradle of the country’s footwear par excellence with the city of Elche as its main representative - has ended up becoming a meteoric company that has closed a turnover of 53 million euros and a 90 million retail price. In less than eight years,...

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Business

Hoff taps Newmark Retail to support European expansion

Spanish fashion and footwear brand Hoff has appointed strategic retail property advisor Newmark Retail UK & EMEA to support its national and international retail growth strategy. Hoff has tapped Newmark Retail to support its expansion in key European markets and to secure stores in the UK, France, Spain, Portugal and Benelux to meet the growing...