Hoffmen news and archive

Hoffmen to launch blazers and suits this A/W

Kolkata-based men’s brand Hoffmen is ready to launch its A/W collection. On the agenda are denim, blazers, suits and more. For the upcoming season Hoffmen has a range of denims which are distresses, joggers, back coated, 3D whiskers and knitted denims. In shirts, the brand has cotton linen, prints in giza cotton, milange, knitted denim shirts,...

RetailFeatured

Hoffmen diversifies portfolio, plans bigger retail spread

Hoffmen, one among India’s leading denim brands, has revealed its plans to enhance product portfolio and offer complete wardrobe solutions for young, fashionable men and women. Varied collection for next season For Autumn/Winter 2014, the brand will be launching a wide collection of suits, blazers, sweaters, cardigans and sweat shirts. Taking it...

Fashion

Hoffmen diversifies portfolio, plans bigger retail spread

Hoffmen, one among India’s leading denim brands has revealed its plans to enhance product portfolio and offer complete wardrobe solutions for young, fashionable men and women. Varied collection for next seasonFor Autumn/Winter 2014, the brand will be launching a wide collection of suits, blazers, sweaters, cardigans and sweat shirts. Taking it...

Fashion

Ms*HFN: Hoffmen creates a splash in women’s denim

For the last two decades Hoffmen has been a frontrunner in the men’s segment with jeans as their mainstay. The company has now ventured into the women’s denim category with its new brand Ms*HFN. Launched in April last year, Hoffman now wants to make a mark in the women’s denim segment with Ms*HFN. Promoted by Promod Rungta, Hoffmen Fashions has...

Fashion

Hoffmen to venture beyond east India

Hoffmen launched in 1991 is optimistic about reaching a turnover of Rs 35 crores this year. It’s eyeing 20 per cent year-on-year growth. Present in 40 EBOs and over 400 MBOs, the brand is looking at expanding its reach beyond East India. Aayush Rungta, Director, Hoffmen Fashions explains, “We will have 50 EBOs by April 2012 and after that we...